Discussion on establishing the quality standard of raw material extract and building the independent brand of Chinese health food

The third report of the forum of new Food Bureau of health food industry: is the health food of foreign countries superior to that of domestic? What is the health food market? Do you want to establish the quality standard of health food extract like the management of drugs? Zhang Dachao, deputy secretary-general of China Health Care Association, and ye Zuguang, chief researcher of Chinese Academy of traditional Chinese medicine, respectively gave clear answers to these questions The vigorous development of global health food is rare Global supplementary food, health food, organic food and natural food are developing rapidly in the United States, Europe, Japan and South Korea and other countries and regions In the past 10 years, the health food market in foreign countries, mainly in the United States, has developed rapidly The sales of health food in these developed countries and regions are growing at an average rate of nearly 15% DuPont, Merck, yushandu, Roche, Reich, Planck, henrier, P & G, Bayer, Unilever, Hutchison Whampoa, etc are competing to enter the health food industry According to the investigation results of health food in the United States, natural products account for the vast majority of market demand The theme of the American (Western) natural nutrition food and health product raw material exhibition held in annahan, California every spring is divided into organic products, natural products and health products According to statistics, the total market size of the exhibition reached US $52 billion, of which the scale of natural and health products exhibition was US $28 billion The United States has developed food science and technology, with high technical content of products The development capacity of deep-processing products and monomer products in health food ranks the leading position in the world Therefore, the demand for health food raw materials is increasing year by year, with a total demand of tens of billions of dollars In recent years, with the increase of Chinese consumers' purchase of health food abroad, as well as overseas agent purchase and online purchase, foreign health food gradually expanded the market share of China's health food Zhang Dachao, Deputy Secretary General of the China Health Care Association, said that in their contacts with the commercial departments of some embassies in China, they are promoting the export of their own health care products to China As a big exporter of food raw materials in the world, China has great advantages in the types, quantity and price of natural extracts and healthy food ingredients But from another point of view, there are few big brands of Chinese health food in the prosperity of global health food Zhang Dachao said that China's exports are relatively low-value raw materials, which generally do not have independent intellectual property rights There are also some OEM products and even preparations that are also produced in China These products are shipped to Japan, South Korea, the United States and Europe, bottled, told stories, and flowed back through various means Some consumers have a high degree of trust in foreign health food, but what is the truth? Zhang Dachao said that on the website of the U.S FDA, it is necessary to check some recent violations of health food related to food supplements in the U.S market Within 60 days, many items can be found, including the addition of unapproved drugs and the absence of active ingredients on the label Chinese consumers know little about the regulations and information of the US official on nutritional supplements and health food, so they can't accurately judge whether the information provided by the label is compliant, so the purchased nutritional supplements and health food will also have problems Ye Zuguang, chief researcher of the Chinese Academy of traditional Chinese medicine, paid special attention to the application of dual-purpose plants as raw materials of health food In the United States, he said, health food made from such plants is growing rapidly In 2012, flaxseed or oil, wheat or barley, turmeric, aloe, spirulina, silymarin, elderberry, sawleaf zongzi, echinacea, cranberry, valerian, Maka, garlic, chlorophyll / Chlorella, Chia seed, Hongqu rice, stevia, Echinacea white Buttercup, oregano oil and ginkgo leaf were the top 20 plant supplements in the US natural health care market Ye Zuguang said that aloe and Maka, which are familiar to the domestic industry, are among them These plant extracts with health care function are a very popular category abroad Ye Zuguang said that these commonly used plant materials, for example, valerian has the effect of calming the nerves, Echinacea has the effect of immune regulation, it is the health function of these plants that can be used to develop health food From the domestic point of view, how to manage the effective ingredients extracted from these plants is a big problem Ye Zuguang said that the drug extract has the approval number and the corresponding extraction standards For example, liquorice extract has the quality standards, and Ginkgo biloba extract also has the standards Without the national approval of the extract, the national approval will not be obtained In the process of health food approval, extract is often used as the raw material of health food, which puts forward technical requirements for the raw material control and audit of health food production enterprises For example, do you know how many raw materials are used to obtain the extract, what is the purity of the extract, which extraction process is used, and whether there are residues in this process? In order to develop safe and effective health food, manufacturers must understand and master these raw material technical indicators For example, the receiving institution has given a notice to supplement the following information for the application of health food: the reasonable basis that the yield of Pueraria and turmeric extract is 10% Ye Zuguang said that people who are engaged in botanical medicine can understand at a glance that it is impossible to be so skillful The yield of both extracts is 10%, and the yield of Pueraria extract will never be as high as 10% The reporter learned that some health food manufacturers do not understand the relevant technology of plant extracts, and purchase extracts with inaccurate yield to declare health food Therefore, the health food manufacturers and declaration enterprises should have a full grasp of the extract, otherwise it is easy to declare failure "I have always called for health food to have its own quality standards for health food extracts For example, the Dendrobium extract, once approved, should be unified no matter who applies for it later Only in this way can we produce and process under a unified standard, otherwise there will be many problems " Ye Zuguang said.