Directly hit the survival status of listed furniture enterprises

China Paint Network
: Recently, a number of listed furniture companies announced their 2014 financial results, from the relevant data, the overall situation compared to previous years optimistic; On the other hand, Qumei Furniture from Beijing has been approved and is actively preparing for an A-share listing in mid-to-late April, which will make it the first furniture company to list in Beijing. Since 2014, a number of furniture companies have lined up for IPOs, so why has Only Qumei been approved? What about the operations of other furniture companies that are already listed?
Furniture Co., Ltd., which is listed in Hong Kong, has yet to report its fiscal year results, but has announced ahead of schedule its 2014 Gregorian calendar year, with total revenue of about $821.8 million ($5,092.86 million
) in 2014, up nearly 11.75 percent from $735.4 million in 2013. In an interview with Sina Home, Mr. Huang Minli, Chairman of the Board of Directors of Minhua Holdings, revealed that its Chinese market grew by 21.5 percent in 2014, the U.S. market grew by 11.05 percent, and Europe's growth was essentially zero. This is of great significance to Minhua, because before the company's Chihuahua sofa and Eamon mattress, the proportion of export reached about 70%, the relative share of the domestic market is low;
Yihua Wood announced its financial results on April 15, 2014 with sales revenue of 4.427 billion yuan, operating profit of 633 million yuan and net profit of 530 million yuan, up 8%, 28% and 29% year-on-year, respectively. Last year, the company in the channel with Merle, JD.com and other furniture e-commerce platform cooperation, through the "Internet and WeChat plus physical stores" access. In addition, the company and Haier Electric co-operation with DIY custom business, by acquiring 25% of aifu nest equity into the field of home improvement online design software, capital increase Dongguan City Multi-dimensional Shang book home cut into functional furniture sub-sector ... It can be seen that Yihua wood industry to take advantage of the advantages of the capital market, in the channels and access roads, hoping to go out of a new road.
And Yihua Wood reported on the same day that the company achieved operating income of RMB1.290 billion in 2014, up 26.29% YoY, and net profit attributable to shareholders of listed companies was RMB93.91 million, down 21.88 percent YoY. During the reporting period, the company's mattress sales revenue reached RMB 1 billion, an increase of 32.42 percent over the previous year. Last year, the company in CCTV, airports and other media manufacturers increased advertising, but also invest in movies, implanted brand advertising, using the advantages of the capital market to enhance its brand influence. In terms of channels, the total number of stores at Hi-Lin Gate as of the end of 2014 was 937.
from Minhua, Yihua Wood and Xi Linmen three enterprises, have used the funds obtained from the listing to increase investment in brands, channels and so on, and achieved certain results. Visible, the listing may be furniture enterprises to break through the bottleneck of the booster.
, which is listed as a brand promotion
plans to list on the Shanghai Stock Exchange at the end of April, with revenues of about 1,093 million yuan in 2014, up about 7.54 percent from 2013. Operating profit in 2014 was 136 million yuan, down slightly from 1.409 billion yuan last year. As a domestic representative furniture enterprise above the scale, Qumei is also faced with the stage of how to break through the bottleneck and realize the brand upgrade.
Currently, Qumei furniture offline system to take direct and dealers to join two models, including 8 direct stores, in addition to 624 dealer stores;
present, Qumei in the consumer has a high visibility and reputation, in the industry has a higher brand influence, but like other industry brands, Qumei is still not well-known as the "consumer brand."
, according to Wu Nani, director and deputy general manager of Qumei Ag, the funds raised were used to promote Qumei's brand promotion project in addition to the production base in the Eastern District. Qumei will use the funds obtained from the listing to expand the "comprehensive furniture, solid wood furniture, mattresses and soft bed products production capacity" to enhance the company's brand influence and sales capacity, for O2O marketing model construction, home integration strategy to lay the necessary foundation for the implementation of the company's market share to provide an important guarantee.
Qumei or triggered a furniture enterprise listing boom
Since 2014, Qumei furniture, Gujia home, Ya Zhen furniture, good customers, Hengkang home, Yongyi furniture, Nanxing furniture and other furniture enterprises have joined the IPO army, so far, only to do custom furniture, the IPO was approved by the CSRC Development and Audit Committee, and on February 17, 2015. This Qumei furniture initial application meeting, will be interested in impact on the IPO of furniture companies to bring confidence, in 2015, we may usher in the furniture companies listing boom.