Digitization empowers the Chinese medicine industry and accelerates its entry into the "fast lane of development"

Traditional Chinese medicine is a treasure of the Chinese nation and plays an important role in safeguarding people's health
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In recent years, with the increasing demand for health and the emergence and development of new technologies such as the Internet, big data, and artificial intelligence, China's traditional Chinese medicine market has also begun to be injected with new vitality
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Especially since the "Opinions on Promoting the Inheritance, Innovation and Development of Traditional Chinese Medicine" was officially issued, it was clearly proposed to support the construction of the Chinese medicine service system with informatization and the implementation of the "Internet + Chinese Medicine Health Service" action.
In recent years, various localities have begun to publish A number of measures and policies to promote the digital development of Chinese medicine
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Policies are a powerful driving force for the digital development of Chinese medicine.
At present, under the influence of favorable policies such as the promotion of Internet medical development, the Chinese medicine industry and enterprises are booming, while digital transformation is also accelerating
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Take Donge Ejiao as an example.
In 2020, it has been through digital transformation to promote cultural heritage, realize consumer demand, and promote R&D innovation
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In the marketing link, Donge Ejiao focuses on providing customers with personalized products and services, and has built a new social retail platform "Jiao Life" to achieve precise operations and product sales transformation
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With the deepening of digital marketing, big data analysis of market and customer needs has become more precise.
Dong-e Ejiao uses this as a guide to continuously promote the transformation of classic Chinese medicine prescriptions and hospital preparations into new medicines, In 2020, Dong-e-E-Jiao successfully applied for 11 patented technologies.
Among them, the low-temperature VBD (vacuum belt drying) technology and the preparation method of collagen powder demonstrate the technical advantages of Dong-E-E-Jiao
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In addition, in order to actively adapt to changes in consumer trends and keep up with the digital transformation of traditional enterprises, Fang Huichuntang began to explore the new development model of "Internet + Chinese Medicine" as early as 2010, creating another new world of Chinese medicine
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At present, Fang Huichuntang is also bringing the goods through live broadcast, making a batch of new products such as chocolate-like black sesame pills, hawthorn cream children's lollipops, and Sydney cream drinks, becoming the highlight products of last year's "Double 11"
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In addition to the above companies, more and more companies have begun to use digital technology and equipment to accelerate their transformation and upgrading.

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The industry expects that under the promotion of policies and industries, the digitalization of Chinese medicine will be significantly improved, and the production and quality of enterprises will also continue to develop toward more standardization
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Of course, it should be noted that the industry has also pointed out that there are still some difficulties in the digital transformation of Chinese traditional Chinese medicine companies, such as digital platform or technology standardization, digital medical device industry standards, and there are still no unified specifications and some ideals.
The digital application scenario of the technology still needs to be broken through and so on
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But in general, under the general trend of digital transformation of Chinese medicine companies, the continuous advancement of technological innovation and policies superimposed on big data and Internet + will surely promote the further innovation and development of Chinese medicine and Chinese medicine companies
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