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News from this newspaper (Reporter Yang Xiaojing) With the expansion of the compound condiment market, more and more companies have entered the market, and the competition has become increasingly fierce
Yang Jisheng, director of the marketing center of Shanghai Zhongshang Network Co.
The guests said that digital technology helps companies build an invisible "bridge" between the marketing side and the supply side.
The first is more flexible and flexible manufacturing capabilities
Under the circumstance that the consumer side has not yet fully recovered, commodity prices continue to rise, and market development costs continue to rise, how to quickly grow consumption channels, how to expand regional brands, and how to adapt to changes in consumption scenarios such as "community group purchases" are common to condiment companies.
Today, a large number of condiment and food FMCG manufacturers have transformed into digitalization
"China Food News" (version 04 on June 30, 2022)
(Editor-in-charge: Gao Jiaodi)