Digital marketing, detonating paint home market

China Paint Network
News: At present, the digital wave sweeping the world, but also gradually immersed in the traditional marketing field, as if overnight, all walks of life began to change the flag, the CIO of enterprises will also turn to focus on "digital marketing." At the time, more and more enterprises, the smaller the industry cake, the serious homogenization of enterprises, the wave of closed shops is high. In the face of more complex and challenging new battlefields, the home industry must play a new era of marketing, with less investment to pry a greater effect, detonate a new wave of the home industry.
the acceleration of globalization, more international brands are involved in the competition with local brands, especially in emerging markets, the domestic home industry has been hit hard. At the time, the market competition is the time and speed of competition, the traditional marketing method is not flexible enough, the sensitivity to market demand changes is not high, has been increasingly eliminated by enterprises, with the rise of digital multimedia, the spread of fast, wide range of digital marketing, a time to become the focus of innovation and marketing!
digital marketing, can enable enterprises to lower cost advantages on the Internet to publish brand information, product information directly to consumers, can shorten the distribution link. At the same time, due to the low threshold of the network, the number of network audience is huge, and involves all regions, all walks of life, enterprises to publish information, higher audience contact, a wider range of sales. In the past, we used to use traditional marketing models, usually for a week or so, to see some results. Now, in a matter of hours, we can see the publicity and get feedback from consumers. This can greatly save publicity costs, reduce costs, so that the product is competitive in price.
, the more creative the marketing methods, the more to attract the attention of consumers, the more can promote the production of buying behavior. Especially in the fast digital age, who can give priority to innovative marketing methods, who can quickly seize customers, occupy the market. Coupons used to be popular, and they are now, but how do you use the advantages of the digital age for marketing innovation?
Rubik's Cube home system is a professional terminal guide software, for consumers to personalize the design of services tools, it can be based on the customer wants the household type, style, tone and other requirements for personalized design services, consumers can quickly get their own desired effect map. In order to meet the current commercial needs, more efficient realization of mobile, network, marketing, Ruibao wallpaper, Worlefi wallpaper, Sofron wallpaper, elephant flooring, Opel flooring and other well-known brands have reached cooperation with rubik's cube home system.
Home enterprises with the help of digital technology for marketing innovation, analysis of customer personality and characteristics, understand customers, and then develop corresponding customer preferences, to evoke customer curiosity of various marketing methods, to solve the problem of sales limitations, to win more customers, to build a corporate brand.
traditional marketing methods, enterprises in the brand, product marketing activities in the dominant position, consumers of corporate propaganda information can only be biased, so fake goods. Enterprise marketing information and actual product information is seriously asymmetric, the voice on the enterprise side, to solve the problem of fraud is difficult.
in the digital multimedia era, consumers have high internet contact and more access to information. Some problematic products, enterprises are increasingly exposed by consumers, to a certain extent, can improve the self-discipline of enterprises, reduce the phenomenon of counterfeit goods. For example, during the Expo, through the "World Expo Network Volunteers" activities, BMW will fully integrate the essence of the brand into the Expo theme, Tencent has used its already formed large network of people, to promote BMW advertisers' public welfare concept and social responsibility, so that the audience in the process of receiving the concept of public welfare baptism, feel BMW's strong sense of social responsibility. BMW is the use of digital marketing boom, to convey their own corporate social responsibility, so as to promote their own enterprises to their own product manufacturing quality assurance, only a non-fake enterprises, in order to very well fulfill their social mission, but also for other automotive enterprises to do an example, reduce the phenomenon of the automotive industry fakes.
home industry, also can not miss the digital marketing boom, to be good at using the Internet, computers, communication technology and digital interactive media to promote the realization of marketing objectives, at the same time, the courage to receive consumer supervision, willing to receive consumer feedback. The home industry can only continue to absorb the advice and opinions of consumers, and constantly improve their own products and services, in the fierce market struggle to dominate.
In the era of no digital marketing, enterprises to convey brand ideas, product information is basically by the simple "business said, consumers listen" way, however, information from the enterprise to reach consumers spent a long time, high costs. And a long time, consumers on the newspaper, radio, television advertising have produced a tired psychology, always unconsciously by skip, change stations and other ways to resist all kinds of advertising, wide and efficient extremely inefficient, often not to achieve the enterprise to get the publicity effect. In the digital age, advertising channels more, advertising is gradually deeply into all aspects of consumer life, even the public often use the private platform micro-blogging, WeChat, etc., are full of a variety of advertising, so that the audience to receive more corporate information invisibly.
After many years of operation, micro-blogging marketing in the furniture industry has been standard enterprises, and the birth of a large number of 100,000 fans, some of the enterprise's micro-blogging operation, micro-blogging content in more than 5000, each quarter or monthly there are micro-blogging activities, highlights such as Fufu home FOOKYIK, Mekmejia, Lin's wood industry, IKEA, Gujia, Shangjia, home, etc. WeChat is no longer a new marketing tool, a large number of furniture into the enterprise to open WeChat subscription number and service number, the same enterprise is often with two service tools, in many occasions, the traditional promotional materials will be printed WeChat QR code. Defman has launched a 6-meter-high large two-dimensional code modeling exhibition hall in Guangzhou, the function of the two-dimensional code embedded in every corner of the pavilion, blind eyeballs.
Home industry in order to gain a foothold in the market competition, we must have a good grasp of the trend, according to different times to change different strategies, is now a social media unusually hot society, the home industry through the production of creative social media marketing "new games", can be the smallest cost, to achieve the greatest advertising effect. In the digital marketing level, home enterprises should pay more attention to those who can touch the senses of creativity, or with the use of online communication to attract users to experience offline mentality, to win more audiences, occupy a larger market, to create a more trustworthy audience brand.