Digital application promotes high-quality development of Zhejiang tea industry

"The digital reform of the tea industry is the only way to promote the high-quality development of the tea industry and realize the common prosperity of farmers in the mountainous areas

Longjing tea is a famous traditional Chinese tea with a history of more than 1,200 years and occupies a very important position in the Zhejiang tea industry

In order to further promote the digitalization process of the Longjing tea industry, realize the high-quality development of Longjing tea and the common prosperity of the main body of the industry chain, in the second half of last year, the Zhejiang Provincial Department of Agriculture and Rural Affairs focused on the development of the Longjing tea industry and seized the key of the Longjing tea certifier standard.

"The 'trademark application' module can provide services such as application processing, progress inquiry, Longjing information, etc.

After the Longjing tea trademark is processed online, in the application and use of the Longjing tea certification mark, the online application of the market entity, the online preliminary examination of the county-level Longjing tea work organization, the online license of the trademark registrant, and the online self-service download of the license can be realized online

In addition, the new version of the Longjing tea certifier standard certificate will also be launched soon, and gradually implement "one certificate, one code" and promote consumption by scanning the code

"The promotion and application of 'one certificate, one code' can significantly improve the transparency of Longjing tea production and sales information and the digital level of brand management, and effectively solve the current industry pain points such as asymmetric production and sales information and low trademark management efficiency

The "production service" module integrates meteorological services and labor services

The "Transaction on Code" module assigns codes to main objects such as tea companies, tea farmers, and tea merchants through the "Zhe Nong Code", and establishes a "one certificate, one code" supervision service system and a three-color code assignment and transcoding risk control mechanism

The person in charge said that the digital application of "Zhecha Fragrance·Longjing Tea One Thing" provides one-stop information aggregation and multi-scenario application services for various entities such as tea farmers, tea companies, and tea merchants.

(Chen Mingzhu and Xu Huifang)

"China Food News" (07 edition on March 24, 2022)

(Editor-in-charge: Yuan Guofeng)