Development of tilapia feed market in South China

Introduction: OA show ('918 '); at present, the competitive pattern of tilapia feed is still chaotic, the price is chaotic, the quality is uneven, and there is a lack of relatively strong brands E35 E35 in 2012, the sales volume of water production materials in South China is about 4.8 million tons, including 1-1.2 million tons of tilapia feed (the specific data are still uncertain after multiple checks, about 800000 tons in Guangdong market), accounting for more than 20%, next to 1.8 million tons of grass carp feed The sales area is mainly in the west of Guangdong and Hainan Tongwei, Haida, Hengxing, Yutai, Baiyang, uni president, Huihai, new hope and other enterprises are the mainstays of this market In terms of aquatic feed varieties, in 2012, the market share of tilapia puffed material and granular material was about 37% At present, the market demand for expanded materials is still strong, and the market share of granular materials is being squeezed by expanded materials Especially when the price of fish is high, customers are more likely to accept high-grade puffing materials Since 2008, due to the financial crisis, food safety, Streptococcus outbreak and other factors, the export of tilapia industry has been seriously hindered, and the tilapia industry has suffered a major blow one after another The risks of various links have been accumulating, and the overall profit has declined significantly In the past two years, tilapia seedlings dropped by 25% on average, and feed demand has shown signs of slowing down In contrast, the feed capacity of tilapia is still expanding rapidly According to Lin Yantian, general manager of Huihao biological feed Co., Ltd., there are about 100 expansion lines and equipment in the South China market in the past two years, and the production capacity of expansion materials has exceeded 2.5 million tons In addition to the granular material equipment, the production capacity of tilapia feed has been significantly over E35 E35 overcapacity will inevitably lead to increased competition In recent years, the profit level of tilapia feed has declined as a whole due to the active or passive change of marketing mode in feed factory, which leads to the increase of marketing expenses At present, the profit of one ton of expanded tilapia feed is 120 yuan, and that of submerged tilapia feed is only about 50 yuan E35 E35 in the situation of slowing demand growth, relative overcapacity, intensified competition and declining profits, enterprises want to grow larger, they must continue to integrate resources and innovate The premise is that the success of an enterprise must be based on the accurate grasp of the general trend of the industry! Otherwise, the enterprise will inevitably face the road choice of heaven and hell What is the industrial trend of tilapia feed production enterprises? Since 1990, the global production of tilapia has grown rapidly, among which China's production ranks first In 2010, it has exceeded 1 million tons, accounting for about one third of the global production According to the FAO report, global demand for aquatic products is still strong Tilapia, as a kind of omnivorous cultured fish, has little dependence on fish meal, and its future development space is better than other species E35 E35 China's tilapia production is far ahead in the world, but the domestic market has not been fully opened (the progress in recent years has accelerated, but it is still lower than expected), highly dependent on foreign markets Due to the single market and low added value, the market situation is unstable In Hainan, for example, there is little consumption of tilapia in the local market, which is mainly sold by processing and export The export situation is good, so everyone is happy Once the export downturn, the enthusiasm of processing plants to collect fish is getting worse and worse, the purchase price is getting lower and lower, and the farmers will encounter the problem of "selling fish" For example, last year, in order to reduce losses, farmers were willing to choose not to feed, not to fish For dealers, this is a big surprise, because it means that the feed money sold on credit will not be recovered on time If the dealer's capital chain breaks, the capital recovery and sales of the feed factory will also be greatly affected E35 E35 on May 17 last year, when the price of tilapia fell into a downturn, Hainan Tongwei took the lead in proposing a 4 yuan / Jin guaranteed bottom fish harvest model Some people think that Tongwei has brought a revolution to the tilapia industry in Hainan, while others think that this is putting the cart before the horse We should first solve the problem of breeding safety, otherwise the risk is too great In my opinion, as a means of service, the attempt of "feed + processing" is first and foremost worthy of affirmation When the price of tilapia is low, the feed factory has a supporting or cooperative processing factory, which can help the farmers to get through the market, obviously conducive to "selling feed" For dealers, the more options and businesses are guaranteed to be able to provide feed sales and adult fish recycling services E35 E35, however, there are huge risks: first, when the price of fish is low, can the processing plants supporting feed enterprises bear huge losses when they implement "bottom guaranteed fish collection"? If not, what is the value? Second, the biggest demand of farmers is to raise fish and sell them at a high price When the price of fish is high, how to ensure that farmers can strictly perform the contract? Third, how to create a brand and how to guarantee the market? Fourth, how to ensure the safety of breeding? Does the feed enterprise have the ability of whole process control? For this reason, Liu Hanyuan, chairman of the board of directors of Tongwei group, put forward the idea of a totally closed industrial chain: feed enterprises can integrate resources such as seedlings, feed, drugs and services, so as to ensure the safety, controllability and traceability of inputs in the breeding process, realize closed operation and ensure food safety from all aspects In the capital chain, through the strategic operation mode of "the company, the dealer and the breeder are all in one", we can realize the closure, segmentation and fast flow of capital flow Obviously, Tongwei didn't plan to take all the risks, and the dealers also played an important role in it, to assist Tongwei in monitoring the breeding process Marketing is left to a specialized company It took more than 20 years for Wen's exploration of "company + farmer" to be truly mature Tongwei's whole closed industrial chain model is similar to Wen's model, but does Tongwei have such a strong supporting capacity of the industrial chain? How do you ensure that you are always dominant? Do you have the resources and strength to play such a big game? We may need to be patient to see what answers Tongwei will give In the past three to five years, the focus of tilapia feed market competition is still on product quality and technical service ability At present, the competitive pattern of tilapia feed is still chaotic, the price is disordered, the quality is uneven, and there is a lack of relatively strong brands For any feed factory, there is a big chance Recently, Zheng Shixuan, chairman of Yuehai, revealed in an interview with the media that this year, Yuehai will make efforts to develop the tilapia feed market, which has attracted the attention of the industry Although Zheng Shixuan stressed, "within 3-5 years, it will not cause pressure on other feed factories in the whole tilapia industry." However, the Guangdong sea, which is skilled in technology, is likely to be a "catfish", which will stir the current pattern of tilapia feed market E35 E35 this magazine exclusively connects Liu Zhonghua, general manager of Guangzhou Sales Company of Huihai group, Lin Yantian, general manager of Sihui Huihao biological feed Co., Ltd., to consult the current situation and development trend of tilapia industry The contents are as follows: E35 E35 Guangdong feed: what are the characteristics of the current tilapia feed competition? E35 E35 Lin Yantian: around the 1990s, aquatic feed belongs to the seller's market By selling products, you can make a lot of money Around 2000, there was a balance of sales, selling both products and sales After 2008, the demand of users has changed Feed factories compete with customers by products and services The competition between them is the competition of business model Tilapia feed sales are no exception E35 E35 Guangdong feed: do you agree that industrial chain integration is the future direction? Or is it more vital to improve the professional ability and help the farmers to improve the breeding efficiency? Lin Yantian: in recent years, Tongwei, Baiyang, Hengxing and other enterprises are trying to breed and process tilapia, which is enough to explain the problem When the price of adult fish is not good, if feed enterprises do not have supporting or cooperative processing plants to open the market, it will be more difficult for feed funds to be collected When the price of adult fish is very good, farmers mainly focus on the effect of feed cultivation E35 E35 personally, I think the extension of the industrial chain cannot be too fast, otherwise it is easy to drag down the main industry But new things should be encouraged to try E35 E35 Guangdong feed: some people say that the tilapia industry is in trouble now Do you agree? E35 E35 Liu Zhonghua: tilapia is known as the "fish of the 21st century" There is certainly room for development There are three reasons: E35 E35 First, there is no suitable substitute for tilapia In the four provinces of South China, the tilapia industry has formed a relatively mature industrial chain of fry, feed, breeding, processing and market At present, although it has encountered various difficulties, its "five major fish" position has not been shaken At this stage, there is no suitable alternative species Other species, such as dace, crucian carp, big headed fish, silver carp, fork tail, can not be compared with tilapia at all E35 E35 second, tilapia is being accepted by the South China market, and the domestic market is gradually opened In the first half of 2013, when the price of tilapia pond in export-oriented Zhanjiang, Maoming, Hainan and other places remained at 4.6-4.8 yuan / Jin, the price of tilapia pond in the market around the Pearl River Delta had already exceeded 5 yuan / Jin, and even reached 5.5 yuan / Jin in February March Not only that, more than 4 jin of tilapia in a variety of hotels and banquet frequency is also increasing E35 E35 third, the cost of tilapia culture is low According to a large number of empirical data of Huihai group in the market terminal, under the condition of pure feeding, the feed cost of Jin fish is less than 3 yuan / Jin from 7-8 to 1 jin However, the feed cost of grass carp is about 3.5 yuan / Jin E35