Deep processing to improve the gold content of Shaoxing tea

Business news on July 12 due to the global economic downturn, Shaoxing tea exports in Zhejiang Province have encountered difficulties However, in the face of difficulties, Shaoxing tea export enterprises have not retreated They are facing difficulties and upgrading, opening up a new way of tea export Tea is a traditional export commodity of Shaoxing As early as the Kangxi period of the Qing Dynasty, Shaoxing tea sold well in foreign markets and had a long history of export Over the years, the annual export volume of tea in Shaoxing has been kept at about 100000 tons, accounting for about one third of the total export volume of the country At present, Shaoxing has become the distribution center of China's bulk green tea export According to statistics, from January to May this year, Shaoxing exported 21.2 tons of deep-processing tea products, worth 540000 US dollars, up 542.4% and 520.7% year on year respectively Domestic and foreign troubles the export of large quantities of green tea is in trouble Although Shaoxing is a big tea exporter, most of the export tea is large quantities of green tea such as pearl tea and Meicha The product structure is aging and the added value is low The average price of export tea is less than 20 yuan per kilogram Therefore, the total export volume of Shaoxing tea has been growing, but the profit of enterprises is not high, and the export of new varieties and tea deep-processing products with high added value is very few In addition, due to the increase of raw materials, packaging materials, labor and sea freight, as well as the appreciation of RMB and other factors, the cost of tea export is getting higher and higher, and the profit space of tea export is getting smaller and smaller At the same time, the requirements of major tea importing countries are also increasing Since October 1, 2011, the European Union has taken new entry inspection measures for Chinese tea, and all Member States have increased the port inspection of Chinese tea exported to the European Union In particular, at the beginning of this year, the European Union continuously reported that the pesticide residues in Chinese tea exports exceeded the standard, which has a great impact on the tea trade of China exported to the European Union In fact, food safety is the general trend Recently, the Moroccan government has also increased the inspection of imported tea and started to formulate tea standards Morocco is China's largest tea importer and Shaoxing's largest tea export market According to statistics, about 30000 tons of tea are exported to Morocco every year, accounting for about 30% of the total annual export If the relevant standards and regulations are implemented, it is bound to have a greater impact on Shaoxing tea export Shaoxing is a famous tea export base in China, but the added value of tea is not high In the current situation of export resistance, some Shaoxing export tea enterprises are not self-contained, but constantly use their own advantages, turn the crisis into an opportunity, actively strive to develop some new products with high added value and tea deep processing products, improve economic efficiency, so as to quickly get out of the dilemma Zhejiang Changyu tea products Co., Ltd has created Xiaoye Oolong Tea by using Xiaoye tea tree as raw material; Shaoxing YuCha village tea industry Co., Ltd has introduced sweet tea seedlings from Guangxi, cultivated them carefully, and created production process based on this raw material, processed and exported sweet tea At the same time, Shaoxing also exports new products such as Longjing tea, high-grade tea bag, Jasmine Pearl Tea and white tea, which are favored by foreign consumers and have great market potential In addition to new tea products, the export of tea deep-processing products is also in the ascendant Shaoxing Branch of Zhejiang Dongfang Tea Industry Technology Co., Ltd takes a look at the strong foundation of Shaoxing tea industry and the obvious advantages of raw materials, seizes the business opportunities, and has established a tea extract production and R & D enterprise with the largest scale, the highest scientific and technological content, and the first-class technical equipment in China It mainly produces and develops instant tea, tea polyphenols, tea concentrated juice and other tea deep processing products, and its products are mainly exported Exports to Europe, the United States, Japan, South Korea and other countries and regions continue to grow Jiang Huimin, the deputy general manager of Shaoxing YUCHA Village Tea Co., Ltd., who was given the service of fishing details, clearly remembered that the factory had spent a lot of energy on the eve of the first application for inspection of sweet tea export, and was still uncertain about the HS code of sweet tea "It's like a person's export passport If you make a mistake, it means you can't leave the country." Jiang Huimin said that the staff of Shaoxing inspection and Quarantine Bureau took the initiative to help confirm the situation when they learned about it There are not a few examples like this Enterprises that export brick tea, oolong tea, instant tea, tea polyphenols, tea concentrated juice and other new products for the first time often encounter such problems as inspection application requirements, foreign technical regulations, product inspection standards and so on The inspection personnel of Shaoxing inspection and Quarantine Bureau are eager to help enterprises solve the problems in a timely manner At the same time of factory inspection, actively help enterprises to collect foreign standards, formulate enterprise standards, process flow, risk analysis and control, etc Recently, in order to help foreign trade enterprises out of the dilemma, Shaoxing inspection and Quarantine Bureau launched a "foreign trade service month" activity with "ensuring growth, adjusting structure and promoting balance" as the main line Tea, as a sensitive export product that accounts for an important share in the jurisdiction, is highly valued by the Party group of the Bureau The bureau starts from a small place, provides personalized, professional and whole process services for enterprises, helps enterprises improve quality, solve problems, cope with foreign technical trade measures, and expand product exports For example, training courses for water extract detection and sensory inspection of export tea, plant protection personnel training of the base, construction of pesticide residue laboratory consulting and helping enterprises to improve self inspection and self-control ability; according to the layout of enterprise workshop, the way of "one factory one policy" is adopted to help enterprises design transformation plans, actively and steadily promote the transformation of enterprise workshop, improve the processing environment; export tea and its production Products from base management, to raw material acceptance, to production and processing, to product inspection, and then to application for inspection and export, will involve many problems In order to facilitate enterprise consultation, Shaoxing inspection and Quarantine Bureau has specially established a network information service platform for export tea enterprises, so as to communicate and solve problems in time In this regard, the relevant person in charge of the health and Food Department of Shaoxing inspection and quarantine bureau thinks that China's green tea is unique in the world Shaoxing tea export enterprises should take a long view and base themselves on the world, start from base construction, process improvement, product innovation, quality management, brand building, customer development and other aspects, carry out internal and external repair, transformation and upgrading, and give full play to the coordination work of regional industry associations Use, avoid the vicious competition of low-level industry, reproduce the historical glory of Shaoxing green tea.