Dealer job-hopping crisis How to meet the new development in the difficult situation

China Coatings Network
: In today's highly competitive market, all
coating
are seeking breakthrough opportunities. However, dealers choose to change jobs at this time, no doubt to the survival of enterprises brought about a crisis. As we all know, dealers are an important part of the lifeline of enterprises, if such a crisis occurs at this time, the resistance to enterprise development is obvious. So, how
the
enterprises do about this?
the past agent's brand, product has no characteristics, brand also has no visibility, product quality is unstable, and slow supply, while the service is not keeping up, so had to change. "Products have no characteristics, brand no visibility, follow-up services are not in place, is the dealer to change the three major reasons.
the challenge of dealer job-hopping, industry insiders said, dealers take the initiative to leave the enterprise, that means that enterprises can not bring benefits to dealers. In order to enable dealers to obtain benefits, paint enterprises should pay attention to the cultivation of dealers, introduced a number of support policies. Experts said: "Enterprises should follow the dealer to make money, dealers can make money, naturally do not want to change the brand, dealers do not change the brand, enterprises can slowly earn back the investment of funds, but also to earn higher profits." "
want to make money first of all have the idea of making money. If you can identify manufacturers and products well, choose the right manufacturers and products, it is equivalent to half of the good things. Some dealers have done for many years and do not do much, many times, with no choice of manufacturers and products have a great relationship.
and profitability is the ultimate goal pursued by dealers, and it is essential for dealers, especially those who are new to the business, to help them make a profit initially, and then to be able to do the same on their own.
from the current paint industry, with the acceleration of China's new urbanization construction speed, a large number of domestic
paint brands
are also working hard to open up third- and fourth-tier cities and rural areas of the broad market. However, with the change of people's ideas, price is no longer the only preferred condition, quality is becoming more and more important. Therefore, China's paint enterprises in order to meet the domestic demand for new urbanization construction, but also need to carry out certain technological innovation, in line with market demand, really grasp the new business opportunities in the industry.
Brand image is an important symbol of the enterprise's foothold and development in the market, bearing the enterprise's reputation, operating strength, service values, social credibility and many other content, at the same time, is also the bridge between the enterprise and the market and customer communication. Brand image to enhance the core competitiveness, has become the paint brand culture construction work of the most important. Therefore, domestic paint enterprises urgently need to understand that strengthening brand innovation and enhance brand image competition, is the key for enterprises to win market competition.
In short, in the face of the fittest environment, coating enterprises must comply with market demand, meet various challenges, understand the reasons for the difficult situation, and then analyze and change, do a good job of coping strategies, so that they may usher in a new development in the difficult situation.