Creative packaging meets the new "taste" of the condiment market

In recent years, China's condiment industry has developed rapidly and the categories have been continuously enriched.

Stability determines glass is king

Every "home cook" confined to the kitchen has experienced a large oyster sauce rollover scene: take out a bottle of oyster sauce in a glass bottle, prepare to add a little to taste, but always pour too much and make the bottle dirty

In addition to oyster sauce, soy sauce, vinegar, cooking wine, etc.

The reason why glass bottles once unified the packaging of soy sauce, vinegar, and oyster sauce, and is still the mainstream packaging, is because glass bottles do have their advantages, such as transparency, good barrier properties, low price and easy reuse

Also, glass bottles are safer

But "glass bottle is king" does not mean that companies can "sit back and relax"

In recent years, the advent of corrosion-resistant plastics has solved the difficulty of packaging and using condiments such as oyster sauce

Packaging innovation is on the way

According to Nielsen data, 64% of consumers will buy products with attractive packaging

Unlike beverages and snack foods, condiments themselves are not fast-moving consumer goods in the true sense

Although the demand for condiment packaging innovation is far less urgent than that for category innovation from the perspective of enterprises and users, with the upgrading of consumption and the new generation of consumers becoming the new main force in the kitchen, in addition to the introduction of Lee Kum Kee, which is packed with oyster sauce, Condiment companies such as Haitian, Chubang, Jiajia, Xinhe, etc.

Small-scale packaging is now getting smaller and smaller.

Packaging materials for easy transportation At present, most of the packaging of soy sauce, vinegar and sauce is made of glass, which is fragile and easy to leak.

　　Considering the use of secondary sealing, there are many types of condiments.

　　High face value is more popular In this era of face-seeing, in addition to the function of the product itself, the role of "face value" should not be underestimated

　　Industry insiders pointed out that in today's era, the innovation of condiment packaging should be adjusted appropriately, gradually changed, and embraced new consumer groups.

　　(Comprehensive arrangement by Qu Yuening)

"China Food News" (May 05, 2022 Edition 04)

　　(Editor-in-charge: Gao Jiaodi)