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PPG announced that it will launch a new revolutionary end-to-end digital solution for global automotive refinish customers in phases-PPG LINQ™
As an expert in automotive coatings and digital color matching technology, PPG uses its rich cross-industry expertise to develop this industry-leading interconnection platform, which aims to improve customer experience, strengthen industry chain cooperation, and improve internal operating efficiency of body repair shops
The complete launch of PPG LINQ technology and service platform will take several years, and the first module is expected to go online in early 2022
“At PPG, we have witnessed how digital solutions are changing customer experience and business operations
Automotive refinish customers can use PPG LINQ's cloud platform and its interconnected digital hardware, software and innovative services to simplify the entire maintenance process and achieve a more stable and economical operating effect
The newly launched PPG LINQ builds on a single body repair shop to create a closed-loop interconnection platform that connects the entire industry chain, and directly connects body repair shops with key industry stakeholders such as dealers, manufacturers, insurance companies, and end car owners.