COSTA Coffee and Fonterra NZMP launch the first probiotic coffee in China

On March 5th, COSTA, the leading international coffee brand, and NZMP, a raw material and solution brand owned by the internationally renowned dairy giant Fonterra, announced that it officially launched the "Probiotic Multi" probiotic peach latte
in all 200 stores in China.
This is the first time that a coffee chain brand has launched a coffee drink containing probiotics
in China.
This cooperation is the first cooperation between COSTA and NZMP, and the first application of Fonterra NZMP probiotics in the field of coffee, bringing healthy and delicious coffee drinks to Chinese consumers, and inviting coffee lovers to explore a healthy and active lifestyle
.
Bold Cross-Border, Probiotics and Coffee Vitality Meet Based on a deep insight into China's coffee consumption trends, this "Yi Bacter Multi" probiotic peach latte is designed for people who love health and vitality, and will be officially launched
in all COSTA stores in the South District from March 5.
This coffee drink is specially added with peach fruit grains and Fonterra NZMP probiotics, and each drink contains 10 billion CFU of active probiotic ingredients, satisfying consumers' taste buds while adding a health concern
.
The head of COSTA China said: "Chinese consumers have high expectations
for innovation in the coffee industry.
In the post-pandemic era, people are paying more attention to the concept of 'healthy snacks', which can enjoy the delicious taste of snacks without worrying about the burden
they bring to health.
This year marks the 50th anniversary of the Costa brand, and we are adhering to the artisanal coffee making process, carefully selecting cross-border partners to bring consumers a unique coffee experience
that combines traditional accumulation and healthy flavor.
Thenew product is also the first cross-border combination
of probiotics and coffee in the Chinese market.
As a nutritional raw material that has attracted much attention in recent years, probiotics have won the favor of consumers for their effects on supporting their immunity and digestion, and their application scope is constantly expanding, from traditional yogurt applications, to snack products, to today's coffee categories, encouraging food lovers to make healthier choices
without changing their lifestyle.
Rob LILLY, Global Market Leader, Fonterra NZMP Sports & Vitality Nutrition, said: "We are excited to see more and more Chinese consumers choosing healthy and vibrant lifestyles
.
Building on Fonterra's leadership in the dairy industry, NZMP's wide range of raw materials allows us to innovate quickly and adapt to market trends
.
In response to the changing needs of Chinese consumers, we actively develop specific product formulations to help customers build a leading edge
.
In thepost-epidemic era, the sincere choice

of attention to comprehensive health The "probiotic multi" probiotic peach latte carefully selected two high-quality probiotic strains, including Lactobacillus rhamnosus HN001^TM and Bifidobacterium lactis HN019^TM, are protected
by patents 。 Sourced from lush grass and pristine water in New Zealand, these two probiotics from Fonterra NZMP have been certified in extensive clinical trials to provide consumers with a variety of health supports, including immunity and gut health, and emerging research has also shown a link
between probiotics and support for mental health.
In the post-epidemic era, consumers are paying more attention to health care, especially the overall health
of body, mind and soul.
This has changed previous consumption trends to some extent, prompting an increasing
demand for functional foods that meet health requirements such as immunity.
In addition, consumers are more concerned about food safety and the origin of food ingredients
.
The probiotic coffee of this cooperation between the two sides came into being
in this context.
As a global leader in dairy ingredients, Fonterra NZMP has deep expertise, a wide range of dairy ingredients and comprehensive solutions to meet changing consumer trends, including their needs for specific functional products
.
In the future, the two sides will continue to expand cooperation and bring more rich choices to
consumers.