Corn deep processing achieves Dacheng Group's global champion in lysine production

;. Dentons Group, a corn processing enterprise with only 10 years of development history. However, in just 10 years, its annual revenue has exceeded 13 billion yuan, and the head of the "global lysine production champion", "the world's first corn chemical alcohol production enterprises", "the world's third largest corn processing enterprises" a number of aura." Dentons Group's decade is a decade of rapid development and quiet development. On November 4, 2006, sitting in his modest office, Xu Zhouwen, chairman of the group, who rarely gave interviews to the outside world, promised to "answer questions and answers". Although he is over the age of flower armor, but energetic, clear-minded. "Dentons is an introverted company, and the outside world probably doesn't know much about him." Xu Zhouwen's opening remarks with the frankness of the Northeast people, "But, in the development of the decade, there are indeed many experiences and lessons worth the conclusion." Jilin Province,, is an important corn production base in China, located in the world-famous gold corn planting belt. But for a long time, Jilin's corn was caught in the "cannot be collected, not stored, not sold" embarrassing situation. In 1984, due to the inability to carry out deep processing, Jilin grain bank thousands of tons of corn or even cover the bad deterioration, and finally can only be pulled to the ravine buried.. When the fashion in Jilin Province Electronics Bureau xu Zhouwen was deeply touched by this matter, "at that time, I do not know the corn industry, but thousands of tons of corn was buried in vain, too painful." "When it comes to this incident, which took place more than 20 years ago, Xu Zhouwen still has a feeling of regret. In Jilin, anyone who engages in corn processing knows that "Xu Zhouwen regards corn as a treasure, and hates waste".. After learning about the incident, Xu Zhouwen began to "pay more attention to corn." Because of his work needs to be based in Hainan, Shenzhen and other places, to get to know a lot of business friends. "At the end of 1984, an entrepreneur mentioned to me that he wanted to set up a corn deep processing enterprise, I said good, go to our Jilin to invest..." So, Xu Zhouwen officially dabbled in the corn deep processing industry, and in 1989 helped to establish Jilin Province's first modern corn deep processing enterprise with international level———— Huanglong Food Industry Co., Ltd. This main production of starch, corn oil and starch feed enterprises, after the establishment of the annual profit of more than 50 million yuan, which makes corn processing suddenly become a hot industry in Jilin Province, and Dentons Group was set up in this context.. Use the advanced vision to choose productsis also processing a spike of corn, made of lysine may sell 10 yuan, if made starch can only sell 5 cents. Xu Zhouwen learned that there is more value than starch lysine in the world, he decided to do "can sell 10 yuan" products." Around 1996, Changchun Municipal Government has been hoping to play the advantages of the local corn industry, in the local establishment of a corn deep processing enterprises, the relevant parties in view of my experience in this industry, i appointed as Changchun Municipal Government Deputy Secretary-General and Changchun Corn Industrial Development Zone Commander. Xu Zhouwen remembers his arrival in Changchun on July 21, 1996, remember ingons formed by the government approved documents such as the requirement: to build Dentons into a high starting point, high standards, and a reasonable industrial scale of modern corn enterprises . . .. In 1996, Dentons Industrial Group Co., Ltd. (hereinafter dacheng Industrial) was formally established, with a registered capital of US$22.39 million, of which 60% were state-owned shares. In March 1998, Dentons Industrial officially put into operation, the annual processing of 300,000 tons of corn, "at that time is still in the corn roughing stage, corn processing into feed, corn starch, corn oil and so on." Xu Zhouwen recalled that although it was still a roughing stage, but because of The technology and scale of Dacheng in the domestic market in a leading position, the benefits are quite good, "in September of that year, the enterprise began to realize profitability, by 2000, the enterprise's corn processing capacity doubled to 600,000 tons per year." "What is the concept of600,000 tons of corn processing capacity?" At least one or two of the size of the Asian region at the time. This makes the enterprise not at a disadvantage in the competition. But Xu Zhouwen has realized that "not being at a disadvantage does not mean being at an advantage".. Xu Zhouwen and his leadership team in 1999 were always thinking about the question: How can Dentons be put in a competitive position! The final answer they give is: to enrich the corn processing series of products through technological innovation, to increase the added value of products.. Xu Zhouwen in the investigation of various types of corn processing enterprises at home and abroad, realized that Dentons at that time the product structure is single, low value added, poor ability to resist market risks, "play a case, the same is processing a spike of corn, others can make lysine may sell 10 yuan, we make starch can only sell 5 cents, which also has competitiveness!" Xu Zhouwen said that since then, the great achievement is determined to do "can sell 10 yuan" products.. It was from this year that Dentons began to focus on the lysine project.. In 1999, China's domestic market demand for lysine increased significantly, but 95% of the demand for the product was met by imports, with another 5% mainly produced by domestic joint ventures. This situation caused at that time the price per ton of lysine once more than 40,000 yuan, and the price per ton of corn is only about 800 yuan, the high value added of products amazing!" We want to enter this market, but the question is where the technology comes from. Xu Zhouwen recalled that the earliest idea was to cooperate with foreign investment, but the result was a succession of bumps." At that time, the world master of the technology of the enterprise mainly has two, I first to contact the owner of one of the enterprises, after two places, and waited three days later, his secretary finally said to me two words, 'joint venture plant is not possible, can not take technology to you.' . He wrote to the head of another company expressing his desire and sincerity to cooperate with the other side, "but five letters were sent, such as the sea of stone." . These two experiences let Xu Zhouwen thoroughly understand that "without their own original inventions and intellectual property rights, it will inevitably be subject to people forever." Xu Zhouwen said, Dentons was forced to do their own research and development. "We all have a stomach," we thought, since others can develop it, we have no reason not to!" . The first thing that needs product innovation is talent. Through various channels, Dentons finally found a group of people who understand lysine production and research and development technology, Xu Zhouwen with high salary will be this group of personnel invited to Dentons, if the guests. After hundreds of failures and experiments, Dentons finally found out a set of independent intellectual property rights of lysine production process. In 2000, the Group's first annual production capacity of 15,000 tons of lysine project officially put into operation, to September 2003, the production capacity of 120,000 tons. It is also this year, the domestic lysine market prices climbed, the highest reached 48,000 yuan per ton, that time, only a lysine product simply for Dentons daily profits of nearly 10 million yuan. . At present, Dentons Group has an annual production capacity of 300,000 tons of lysine, while the global market capacity of 700,000 tons. In the process of developing the lysine project, Dentons developed many new lysine varieties according to the needs of the market, improving acid yield, while increasing the yield of products, because of the possession of independent intellectual property rights, these products make Dentons in the international lysine market to become the leading role. " Last year, the boss who once said 'no' to us personally approached us to talk about cooperation, and he said, 'We are a 136-year-old business that has learned from your eight years of business.' Xu Zhouwen said that the feeling of hearing this sentence is really wonderful, "We feel that this is called dignity!" But for Dentons, the real significance of the Lysine project lies in: "First, the ability of enterprise corn processing is enhanced by 'coarse' to 'fine', the ability to resist market risks; " innovation can create a market in Dentons, innovation is everywhere, innovation never ends. . In the past 20 years, many Chinese enterprises are walking a "introduction ———— imitation ———— homogenous competition" development path, really willing to spend a lot of money and energy to carry out "independent innovation" is very few. . Yet it is this development model that has resulted in a large number of Chinese companies having to earn small processing fees at the end of the global value chain and making it harder. "Dentons doesn't want to go that way." Xu Zhouwen said, Dentons do not want those low processing fees, but to gradually move towards the highest end of the corn processing industry value chain! " Develop the topic, innovation to do article", which is very popular within the Dentons Group, Xu Zhouwen warned Dentons employees, to always maintain innovative thinking, innovation can create new markets. Now, this sentence is also because of the maize chemical alcohol project, and has been strongly proved. . In 2002, Xu Zhouwen met a foreign corn research expert while attending an international corn symposium. He told Xu Zhouwen that chemical alcohols can be extracted from corn, which can be used to make thousands of downstream products such as chemical fiber, artificial stone and resin. . As we all know, chemical alcohol is extracted from petroleum, if it can be extracted from corn, not only can greatly reduce the cost, more importantly, it is equivalent to finding a strategic resource to replace oil. In addition, since corn is a renewable resource, the use of chemical alcohols to extract it will help to achieve the goal of circular economy. Xu Zhouwen has developed a strong interest in this promising project. After returning to China, he immediately let the relevant departments of Dentons Group start to demonstrate the feasibility of the project from the technical, policy, market demand, price advantage, investment risk and so on. . The result of the argument is: technically speaking, the refining method has a theoretical basis, from the national industrial policy, this pollution-free environmental production technology is strongly advocated by the state, from the market demand point of view, the current domestic needs 4 million tons of chemical alcohol per year, but import 3 million tons; Tons of chemical alcohol, need to consume 80,000 tons of oil, but only need to consume corn 176,000 tons, petrochemical alcohol cost 7000 yuan per ton, corn chemical alcohol ton cost is only 4300 yuan; Therefore, after a field visit to the laboratory of the foreign expert in 2003, Xu Zhouwen suggested that the Group invest in a production line with an annual capacity of 20,000 tons for experiments. . In September 2004, the project, which had high hopes, was put into operation. However, during the year of the trial run, Dentons found that the key technology provided by the outside world was a catalyst, but that the catalyst was fatally defective, which resulted in a significant increase in product costs and difficulties in achieving large-scale production. Further learned that this catalyst is not the partner's patented product, if the improvement requires reinvestment research, the foreign party is unwilling to continue to invest, and ultimately know the difficulties to retreat. Dentons's research and development staff did not give up easily, and with years of experience, they thought it was not an insurable problem. " Another round of months of trial and error! After thousands of failures, frustrations and even despair, our research is moving closer to success. Many people had no hope for the technology's success, recalls Yu Larin, the group's technical director, "if it hadn't been for management's determination to innovate, patience, and tolerance for failure, it would have been dead." " by the end of 2005, the 20,000-ton pilot project was finally successful, and the desire to extract chemical alcohols from corn and mass production was realized by Dentons. In August 2006, when Dentons' sales staff took chemical alcohols extracted from corn to the Shanghai International Chemical Products Conference, more than 500 manufacturers expressed their desire to place orders. At the end of 2006, a new chemical alcohol production line with an annual production capacity of 1 billion yuan and an annual production capacity of 200,000 tons entered the trial phase, and the Dentons project with independent intellectual property rights is expected to add 3 billion yuan to the group's revenue. Dentons plans to build a new biochemical base on a 200,000-ton basis. " Others may find this a bit magical. "But in Dentons, which sees innovation as life, we all think it's normal. Innovation is to break through layers of window paper, if we face market competition late to produce new products, it means that we will soon fall behind. " " in Dentons, innovation everywhere, innovation never ends. Xu Zhouwen said in a speech to all employees, "Whether it is technological innovation, or management, marketing, conceptual innovation, we are strongly advocated." " as long as the market needs, big achievements will strive to achieve, "corn is a treasure, it can provide at least 1000 kinds of derivatives, we can do a lot of things." "Dacheng's investment in technological innovation is guaranteed, " said Yu, adding that in recent years, the amount of money spent on basic research and development by the Institute alone has been in the hundreds of millions of yuan a year. "Such input is bound to bring returns, recently, Dentons Group's research and development laboratory in Shanghai from corn chemical alcohol refined and mixed into an "unsaturated resin" substance, this substance is extremely widely used, can be used to make artificial marble, automotive interior parts, glass steel, engineering plastics and so on. . Professional people do professional things Dentons only willing to do corn deep processing in this field of expertise, hope in this.