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original title: Core also: China's dietary nutrition supplement development report: comprehensive analysis of industry dynamics with China's economic development and demographic changes, the health industry ushered in a new opportunity for development, according to statistics, in 2018 China's dietary nutrition supplement industry reached 460 billion yuan.on August 6, , the Medical Insurance Chamber of Commerce released the full text of the Dietary Nutritional Supplement Industry Development Report (2019), which conducted a comprehensive combing and analysis of the market situation and international trade situation of the dietary nutritional supplement industry, and predicted the industry trends from the perspective of development. The report contains the relevant conditions and export data for popular categories for the 2018 domestic dietary supplements market below.12018 China's dietary nutrition supplement market sizewith the popularization of the national prevention and treatment of non-pathological, the increase of the elderly population and people's attention to health, more and more consumers began to consciously use nutritious health food, health food consumption capacity is in a steady rising state., China's dietary supplement industry has an annual growth rate of 10%-15%, of which, the market size in 2018 exceeds 460 billion yuan, plus functional foods (QS/SC), special medical use foods and other special foods, the total market size in 2018 is more than 750 billion yuan.2010-2018 China's dietary nutrition supplement market size2China's dietary nutrition supplement industry status01policy adjustment period product approval volume decreased significantly as of the end of 2018, "blue hat" registered approved health food 17470, of which 16690 domestic, 780 imports, imports of 44 products, domestic filing 1398. Among them, most of the products approved in 2018 are those that continue to be registered or filed, and only 3 newly approved products are newly approved. From 1996 to 2018, the number of products approved by the health food regulatory authorities in the calendar year can be seen as a large change in the number of products approved, with a larger number of approved products in 2004 and 2014, and a significant decrease in the number of approvals during the adjustment period of the policy.the top five approved health food functions are: enhance immunity, relieve physical fatigue, assist in blood lipid reduction, antioxidant, general stool. It is clear from the figure that immunity enhancement is the highest proportion of approved health food functions, accounting for 31.9%, followed by the relief of physical fatigue and auxiliary blood lipid reduction, other functions approved relatively few products.the 2018 health food functional distribution map 02health food filing system has attracted much attention since July 1, 2016 the new "Health Food Registration and Filing Management Measures" promulgated and implemented, health food filing system has attracted the attention of the industry. Due to factors such as policy adjustments and the delay in the introduction of related supporting policies, the first import record product was not licensed until December 2017, and the number of filings since then is in a period of rapid growth. Of these, 243 products were filed in 2017 and 1,144 were filed in 2018, an increase of 371% year-on-year.32018 China's dietary supplement exportsthe Asian region has now overtaken Europe to become the world's second largest consumer market for dietary supplements, while China is the largest consumer market for dietary supplements in Asia. In 2018, China's import and export volume of dietary supplements reached US$4.68 billion, up 31.5% Year-on-Year and a record high. Among them, the export amount was US$1.67 billion, up 21.8% YoY, and the main export markets were the United States, Hong Kong, Japan, Indonesia and other countries, with the larger provinces and cities with large exports being Jiangsu, Guangdong, Shanghai, Shandong and Zhejiang, Jiangsu Aylande, Xianle Health and Shandong Wang ranked third among the companies. 2018 nutrition and health food industry export top ten raw materials are the quality of dietary nutrition supplements to ensure and base, dietary nutritional supplements raw materials mainly include: vitamins, minerals, amino acids, extracts (plants, animals), probiotics and so on. Among them, China has a strong advantage in the production and export of dietary supplement raw materials such as vitamins, amino acids and plant extracts. exports of raw materials, extract 2018 performance showed "explosive" growth, exports increased from $2.01 billion in 2017 to $2.368 billion, year-on-year growth from 4.33% to 17.79%, in terms of export varieties The top 10 hot varieties are stevia leaf extract, eucalyptus oil, menthol, licorice extract, life chrysanthemum extract, cranberry extract, orange peel, ginkgo leaf extract, reed extract, its total export value of more than 1 billion U.S. dollars, close to 50% of the export of extract. Exports of vitamin raw materials amounted to US$3.44 billion, an increase of 8.85 percent year-on-year. Exports of chondroitin sulfate were US$204 million, while the export of amino acid raw materials was US$2.57 billion, an increase of 10.69 percent year-on-year. 2018 dietary nutrition supplement raw material exports ranked 4 of specific raw materials exports 01 vitamin from the 2018 vitamin feed stock exports of various categories, vitamin E, vitamin C, D-palliton exports, from the growth rate, vitamin A exports increased by 70.44 percent year-on-year, followed by vitamin E, 41.4 percent growth rate, grain or bag C growth rate of 39.97 percent. Vitamin D and vitamin C esters and other exports decreased significantly, by 25.15% and 21.42%, respectively. 2018 exports of various types of vitamin raw materials plant extracts customs statistics show that in 2018 China's import and export volume of plant extracts amounted to US$3.094 billion, up 18.26% YoY; From 2016 to 2018, the import and export volume of plant extracts increased steadily, with the growth rate of extracts reaching 18.6% in 2018. 2018 export data for large varieties of extracts 2018, China exported extract products to 147 countries and regions. Asia, Europe and North America are the main export markets, accounting for nearly 90% of exports. Asia is the largest market for extract exports. In 2018, China's exports to Asia amounted to US$1,083 million, accounting for 45.74 percent of total exports, up 21.51 percent year-on-year. Second, exports to the North American market were the second largest, with exports totalling $551 million, up 15.11% year-on-year. Exports to the European market amounted to US$508 million, up 14.32 per cent year-on-year. Overall, China's exports to the six continents in 2018 showed a general trend of growth. among the export varieties, the top ten are stevia leaf extract, eucalyptus oil, menthol, licorice extract, life chrysanthemum extract, cranberry extract, orange peel, ginkgo leaf extract, reed extract, its total export value of more than 1 billion U.S. dollars, close to 50% of the export of extract. Among them, stevia leaf extract, eucalyptus oil, menthol exports of more than 200 million U.S. dollars. In 2018, the strength of essential oil extracts, the rapid growth of the export price of eucalyptus oil and menthol, directly pulled up the export volume, both varieties entered the total amount of 200 million U.S. dollars range; 03 amino acids exports of amino acid raw materials in 2018 were US$2.56 billion, up 10.7% YoY. According to customs data, China's export of amino acid raw materials in addition to 2015, from 2011 to 2018 is an increasing state year by year. The growth rate in 2016 was large, with the growth rate decreasing in the last two years. 2018, China's amino acid raw materials are mainly exported to Asia, Europe. On a country-by-country basis, the top 10 exporters were the United States, the Netherlands, Thailand, Germany, Vietnam, India, Japan, South Korea, Indonesia and Belgium, with Germany, India, South Korea and Belgium seeing more growth in exports, with 47.6%, 40.1%, 40.6% and 93.1%. exports of different amino acid raw materials in 2018 04 Coenzyme Q10 , China is the world's leading supplier of Coenzyme Q10, the world's six largest coenzyme Q10 suppliers, China accounted for five. In 2018, China's coenzyme Q10 exports amounted to US$15.03 million, a slight decrease from 2017. exports of Coenzyme Q10 for 2014-2018 the export market for Coenzyme Q10 raw materials is mainly North America, with exports to the market amounting to US$110 million in 2018, accounting for 73%. Exports to Europe amounted to $16.98 million. Although africa's exports accounted for a small proportion, the growth rate was 121 per cent. In terms of export countries, the United States is an absolute major market, with exports of $100 million, or 68 per cent. This was followed by Germany, Canada and Australia. 05 fish oil total exports of fish oil raw materials in 2018 amounted to US$68.61 million, an increase of 0.92% year-on-year. From the export market, Europe, North America and Asia are the main export markets for China's fish oil raw materials. The European market has great potential for Chinese fish oil, with a 34% increase in 2018 compared to 2017. From the specific country point of view, China's fish oil raw materials export stake in Chile, Canada, the United States, Spain, India. Although Chile's exports are currently the highest at $1.55 million, they are down 18% year-on-year. In terms of export growth, Germany's exports grew by 310% year-on-year, while those from Greece, the Netherlands and Belgium also increased significantly year-on-year. 2018 fish oil raw material exports ranking 5 China dietary nutrition supplement market and hot products with the change of population structure and consumer awareness, the current probiotic products, bone joint health, sports nutrition and beauty-related products, eye health products are the market's hot products, single-product fish oil capsules, protein powder, vitamin products, dietary fiber and other products are the best-selling products. From the channels of retail pharmacies, vitamin products, general stools, increase bone density, enhance immunity products sales are better. -minet network for 2017 China's urban retail pharmacy terminal health food brand ranking, in which protein powder, vitamin products, bone joint health products belong to the hot category, from the emerging channel network channels, 80, 90 after the main consumer, after 95 consumption growth rate leading; Tmall International Statistics Most Popular Dietary Nutritional Supplement Products According to Tmall International's 2018 National Health Cross-border Consumption Trends Report, 2017.07-2018.08 The most popular health products for consumers are dietary fiber, enzymes, calcium, vitamin C, wheyprotein, collagen, grape seed extract, multivitamins and minerals, amino glucose, fish oil, the fastest heat boost is dietary fiber, enzyme, By country, imported health products from Australia, the United States and Japan are the most popular.
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