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PE survey of fisheries aquaculture
Comepesca conducted the survey with Globescan and Impacto Colectivo of 1,000 Mexican residents from urban, rural and coastal areas
.
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The study found that health and freshness remain the main determinants of consumers' purchase of seafood, and that Mexicans are more willing to take personal action to support the sustainable development
of the fishery.
of the fishery.
Citlali Gómez-Lepe, chairman of the board of directors of Comepesca, said the study shows that the sustainability of seafood is important to both Mexican consumers and producers, retailers and the food service industry by providing seafood from sustainable and traceable wild/farmed categories to provide feedback on consumer support
for these seafoods.
for these seafoods.
The survey found that 86 percent of respondents would like to see the country's marine resources protected, and 83 percent will buy seafood from trusted or traceable sources as a way
to protect them.
to protect them.
The survey found that Mexican consumers' awareness of seafood eco-labeling is still low, but when consumers do understand the certification information, 70% of consumers say that labeling increases their trust
in ensuring more sustainable fishery resources.
in ensuring more sustainable fishery resources.
The survey found that a wide range of consumers are interested in learning more about how to keep Mexico's marine resources sustainable, which will provide educational opportunities
for more consumers in the future.
for more consumers in the future.
Comepesca's mission is to promote Mexican fish and shellfish consumption, encourage people to consume fish or other seafood at least three times a week, and help reduce the current situation
affecting malnutrition and obesity rates in the country.
Comepesca has so far launched five campaigns to promote consumption
based on raising brand awareness and consumption of Mexican fish and shellfish.
affecting malnutrition and obesity rates in the country.
Comepesca has so far launched five campaigns to promote consumption
based on raising brand awareness and consumption of Mexican fish and shellfish.
