Consumers welcome the production and management of liquid milk

Introduction: on October 15, the enterprise will implement the new rules of marking for the production of reconstituted milk, and there are also standards for the identification of the use of reconstituted milk in pasteurized milk and ultra-high temperature sterilized milk How will the new rules affect the market? How does the consumer respond? The reporter organized an interview with consumers on three questions: first, do you know the difference between pasteurized milk and UHT milk and what is reconstituted milk? Second, what kind of consumption experience do you have? Third, how will the implementation of the new rules affect your consumption choice? We interviewed more than 10 consumers in Beijing, Nanjing, Chongqing, Chengdu, Shenzhen, Guangzhou and Jinan, mainly middle-aged intellectual women For the first question, the answer is basically the same: I don't know You choose dairy products based on the principle of convenient consumption Secondly, you will consider taste and freshness As for the difference in nutrition, it is rarely studied The consumption experience is also basically similar: mainly based on local brands, such as Jiabao in Jinan, Weigang in Nanjing, Tianyou in Chongqing, by ordering; supplemented by UHT milk of famous brands such as Yili, Guangming, Mengniu, etc., by purchasing or receiving gifts in price reduction promotion Because the latter has the advantages of price and shelf life, many consumers turn to sterilized milk Most consumers don't know what is reconstituted milk at all Ms Jia, a senior editor of a publishing house in Jinan, told reporters that she thinks reconstituted milk is "recycled milk" This situation was confirmed by Xue Yuqin, sales supervisor of Sanyuan company: pasteurized milk used to be the most popular, but now it pursues fashion In addition to unit welfare and gift giving, the sales volume of UHT milk is growing The price of ternary UHT milk is higher than that of pasteurized milk because of the complexity of packaging materials and processing technology However, Sanyuan did not give up pasteurized milk In order to meet the market changes, 7 kinds of bagged milk and more than 20 kinds of house type packaging have been developed In fact, the quality is the same, she said What will be the consumption choice after the implementation of the new regulations? When the interviewees understand the contents of the notice and appraisal standards issued by the state office, they express their support Part of it means to change the choice of products Xu, from Chongqing Academy of Social Sciences, said that when milk quality could not be identified before, super high temperature sterilized milk with high price was generally selected Chengdu's he lady can only drink milk powder because of her busy work Ms Wang of Jinan, who often travels on business, bought a box of famous brand sterilized milk and left it at home They said they would choose pasteurized milk in the future to increase nutrition Another part of the interviewees said they would not change their choice Ms Wu from Nanjing Price Bureau, Ms Yang from Shenzhen government and Ms Liu from Guangzhou said they would continue to choose UHT milk However, no matter what kind of products they choose in the future, they will pay attention to the labeling and will not choose "reconstituted milk" In fact, pasteurized milk, UHT milk and reconstituted milk have different nutritional flavor Pasteurized milk is a kind of raw milk which has been sterilized by pasteurization (75 ℃) to kill the pathogenic bacteria and keep the beneficial bacteria Therefore, the nutrition and flavor are complete UHT sterilized milk is to heat the raw milk to 135 ℃ ~ 150 ℃, the bacteria in the milk are all killed, and the nutrition and flavor are lost to some extent In the process of milk powder processing, the loss of nutrients is large, so it is necessary to use additives to produce reconstituted milk But there is no such knowledge introduction in the current product advertising "You deprive us of the right to know How can we choose?" 'our consumers can't be so professional,' said Ms He of Chengdu 'if the enterprises don't mark it and don't explain it, the consumers can't recognize it.' It is hoped that the government will strengthen publicity, popularize knowledge, strengthen spot checks and tests in accordance with the new appraisal standards, and guide consumption Ms Yang of the Shenzhen municipal government said that the promotion of dairy products should let consumers "know from the beginning" For several years, she has always chosen the "Chenguang" brand ultra-high temperature sterilized milk produced by Shenzhen Guangming group First, she has never bought a few free milk Second, she knows the breeding level of the group's milk source base in Shenzhen security zone Third, some researchers believe that the quality of Chenguang milk is reliable 'if consumers know that, they will make the right choice,' she said After the implementation of labeling and standard management, the market of reconstituted milk will be lost? "Those who get milk get market" The next competition focus of the enterprise is very clear -- from single market development to simultaneous development of milk source construction and market development At present, some enterprises have stepped up the pace of industrial restructuring, stepped up the construction of milk source bases in foreign ports, and put into production new processing projects In order to solve the problem of industrialization of the whole chain of dairy industry, especially in the market development, it is urgent to establish the idea of "milk source first" Niu Liping, general manager of Sanyuan Food Co., Ltd., told reporters that during the long National Day holiday, there are also enterprises engaged in the "buy one get two free" of pasteurized milk This kind of loss dumping shows that many enterprises are not yet sober Why are two large enterprises in Inner Mongolia admitted to the capital for the first time? Consumers are interested in their "prairie" rather than advanced equipment Why do Beijing consumers keep their hands on Sanyuan for 50 years? What they are interested in is the advantage of breeding sources and the unfairness of management It's all advantages You can't lose them What is missing in the current market behavior is the industrialization thinking: the milk source base is in the "third world", and the marketing has been in line with the "international standards" for a long time What products are easy to sell abroad? There is a "simplified Chinese version" immediately in China Moreover, several major dairy enterprises are almost in sync It's just that you call it "Da Guo Li" and I call it "Da Guo Kuai" Consumers like it? Not necessarily, only 20% of new products have access to the market Here we send a new slogan to the dairy industry: "industrialization to the end".