Consumers are willing to pay for emotional value

The epidemic has changed people's shopping habits, and "vegetable baskets" have moved from offline supermarkets and vegetable markets to online, which also affects people's choices of food and beverages

Want to indulge, but health is still the main appeal

In Mintel's "Global Food and Beverage Trends 2022", Mintel believes that the new crown epidemic, economic fluctuations and regional and global events from 2020 to 2021 have led to the formation of new consumer behaviors, attitudes and values.

Health needs are subdivided, and personalized functional ingredients are added.

There are many health appeals for people to buy functional ingredients, such as whitening, sleep aid, anti-hair loss, etc.

In addition to probiotics, popular elements such as chia seeds, collagen, and glycine have attracted attention because they can meet the segmented needs of specific groups of people

Refusing "revenge eating", ready-to-eat healthy food is favored Daily life pressure during the epidemic has led many people to hope for comfort from diet, but suffer from the pain of body management, hoping to find a "health + beauty" Perfect road

The small package of ready-to-eat food can effectively control the intake, control the weight from the source, and the convenience of snacking can break the limitations of the scene, whether it is greedy before and after meals or before going to bed, it can meet the needs

Not only for appetite, but also for emotional value

Emotional value is a relatively broad concept.

DIY unlocks the ever-changing life, and fun and social interaction become important selling points.

In the field of food, DIY is also hot

For example, one of the three-and-a-half out-of-the-box products is premium instant coffee that puts coffee powder in a cute little cup.

The packaging with strong design sense attracts the beauty-loving heart of the Z generation, but this is especially obvious for the Z generation

During the epidemic, the importance of packaging and color became more obvious.

The door to convenient fast food opens, and new flavors meet new consumer demands

Lazy economy + home economy, coupled with the impact of the epidemic, convenient fast food stands out due to its advantages of convenient and fast cooking, easy to carry and store, and rich and varied flavors.

Instant fast food was initially dominated by noodles.

(Luo Chen)

"China Food News" (2022-03-24 Edition)

(Editor-in-charge: Luo Chen)