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The biggest drawback of low-price subsidies for community group purchases is that there is too much "involution", even industry giants can't handle it
Recently, Didi’s community group buying platform, Orange Heart Preferred, was shut down across the board
Some people believe that the turning point of community group buying is the "nine musts" of community group buying issued by relevant departments in 2020, including the prohibition of low-cost dumping
The more important reason is that the low-cost subsidy business model itself is not sustainable and is suspected of breaking the law
It's a pity that community group buying has come to the point where it is today
Sadly, the industry seems to be led astray
For these drawbacks, the person in charge of the enterprise also understands, but some are difficult to ride a tiger, so they can only continue to spend money, betting that they can get rid of their competitors before being bitten by the tiger
Among the voices criticizing community group buying, some people think that they should not care about the radish and cabbage of small merchants
After the market beating, entrants began to strategically stop losses, and many platforms have contracted the group buying business and turned to explore a way out that is more in line with their own characteristics
(Source: Economic Daily)
"China Food News" (07 edition on March 11, 2022)
(Editor-in-charge: Gao Na)
