Community e-commerce platform builds a convenient and smart life circle

Under the traditional business model, whether it is a vegetable market or a fresh food store, excess inventory and high loss of fresh agricultural products are an unavoidable reality

Create an agricultural digital supply chain based on sales and production

"In the past, when supplying to traditional fresh food stores, we always encountered problems of excess inventory and high loss of fresh beef.

In the early stage of operation, the cooperation between the cattle farm and the store can only be based on the speculation of past experience to make quantitative purchases, and it is difficult to deal with the daily fluctuating sales volume in a timely manner

Today, Chu Niu Company regularly receives orders for hot fresh beef automatically placed by the Taocaicai system every day, and then completes the processing and distribution according to the system's forecasted amount.

"The orders predicted by the system will be more accurate, and the actual orders placed every day are very close to the predicted orders

The Internet is like a red thread that seamlessly connects the supply and demand of agricultural products

Supply and distribution to solve the "last mile" problem

Under the traditional model, in rural or remote areas, the fresh fruit and vegetable market is a persistent problem

"When we first started selling celery, the wastage rate was as high as 16%.

The community e-commerce platform builds the product processing warehouse only 20 minutes away from the base, which shortens the transportation and processing time and ensures that the fresh vegetables of the day are sent to the warehouse for refrigeration as soon as possible

The community e-commerce platform relies on an efficient and accurate agricultural supply chain to open up the "last mile" of fresh food e-commerce, so that farmers no longer worry about sales and transportation, and ordinary consumers can always obtain fresh ingredients

Delivering to the village helps rural consumption upgrade

The community e-commerce platform has built a community "a quarter of an hour convenient and beneficial smart community life circle" to provide more affordable and good goods for the common people

Just after 12 noon, a truck carrying fresh fruits and vegetables, grain, oil and rice noodles arrived at the Yumeng store in Dananying Village, a mountainous area in the south of Jinan, Shandong Province.

　　Unlike in the past, who relied on a supermarket two kilometers away and a market once every five days to buy fresh fruits and vegetables, now the villagers of Dananying Village only need to place an order on the Taocai Cai platform one day in advance, and the next day they can buy fresh fruits and vegetables.

　　"I didn't expect to sell goods in the village and make money through the Internet

　　Now, small stores in the village have "cloud shelves" with increasingly rich fresh food categories

　　The new community e-commerce has realized the mode of online purchase and offline delivery through the Internet, so that the canteen in each village can not only provide oil, salt, sauce and vinegar, tobacco, alcohol and beverages, but also provide a variety of fresh products

　　(Comprehensive arrangement by Gao Na)

　　"China Food News" (December 17, 2021 07 edition)

　(Editor in charge: Gao Na)