Colorful Hunan tea blooms the charm of tea "township"

Our reporter Ouyang Jun Correspondent Liu Xiaoling

China is the hometown of tea, and Hunan is both a major tea-producing province and a major tea-drinking province

Since the Hunan Provincial Party Committee and Provincial Government decided in 2018 to integrate Hunan black tea resources and focus on building a provincial public brand of "Hunan Black Tea", the provincial Party Committee and Provincial Government and the Provincial Department of Agriculture and Rural Affairs and other relevant departments have attached great importance to support and the joint efforts of tea people in the whole province.

Zhou Chongwang, Deputy Director of the Organizing Committee of the Tea Expo and President of the Hunan Tea Industry Association, introduced that this year's Tea Expo commended advanced counties, leading enterprises and leading brands that have performed outstandingly in poverty alleviation and rural revitalization, which fully demonstrated the tea industry.

Tea customers, tea companies, the second generation of tea

In recent years, due to the rapid development of the tea industry, the area of ​​tea gardens across the country has continued to increase.

Hunan is a major tea-producing province, and each place has its own tea brand and tea culture.

"I just love to drink their bitter tea.

"Please try our new products

Chen Yi, born in the 1990s, is a "second-generation tea".

During the exhibition, it attracted 82,000 visitors and participants, the total on-site transaction amounted to 127 million yuan, the trade and economic contracts for the exhibition activities reached 323 million yuan, and the signed tea purchase and sales orders reached 1.

"The Tea Expo has become an important stage for the release of new tea products, brand building, and improvement of quality and efficiency

Tea Ancestor, Tea Source, Tea Centennial

At the opening ceremony of the Tea Expo, "the source of lake red is in Xinhua" was announced in the form of academicians' recommendation, opening folk performances and sitcoms and other forms of promotion, injecting "source of living water" into the growth and development of the black tea industry

"Traveling through thousands of mountains and rivers, it is still the most beautiful tea in my hometown.

This year's Tea Expo also organized the Hunan Tea "Tea Thirty" award ceremony, and held the "Awarding Ceremony of the Fourth Batch of Authorized Enterprises of Hunan Black Tea", "Tea Ancestor Shennong Cup Famous Tea Award Ceremony", "Zhengyun Zhonghuaxiaoxiang Fuqi" "Tea Ware Culture and Brand Development Strategy of Tea Industry" Lecture, "Sanxiang, Four Waters, Colorful Tea Fragrance" Short Video Collection Competition Award Ceremony and 100 Tea Culture Anchors Visiting Tea Expo, Hunan Black Tea Song MTV Grand Prix, Little Tea People Visiting More than 30 colorful series of activities such as the Big Tea Expo and the "Four Sisters of Tea Shops" to promote Wucai Xiang Tea, show Hunan tea industry, promote tea technology, and promote tea culture, and have received good results

Xiaoxiang green tea, Hunan black tea, Anhua dark tea, Yueyang yellow tea, and Sangzhi white tea, five provincial public brands, came on stage

Xinhua Black Tea, Changsha Green Tea, Xiangxi Golden Tea, Guzhang Maojian, Shibadong Golden Tea and other regional characteristic public brands participated in the exhibition as a whole.

Focusing on the theme of "Rural Revitalization with Colorful Tea Fragrance", this year's Tea Expo commended a group of advanced counties, leading enterprises and leading brands that have made outstanding contributions to poverty alleviation and rural revitalization strategies, and promoted the consolidation and expansion of poverty alleviation achievements and rural areas.

Use the tea expo platform to make brands and learn from the truth
.
Jiang Shixing, the leader of the tea industry development leading group in Xinhua County, told reporters: "We will make unremitting efforts to build a brand, connect production and sales to a strong industry, and the ultimate goal is to enhance the sense of acquisition and happiness of tea farmers
.
"

Tea song, tea set, tea video

At the Tea Expo, the finals of the singer selection of "Falling in Love with Black Tea, Falling in Love with You" and the "Song of Hunan Black Tea" concert were also held.
To promote and popularize black tea knowledge and black tea culture, further expand the popularity and reputation of "Hunan Black Tea", enhance the overall image and brand influence of "Hunan Black Tea", make Hunan black tea industry bigger and stronger, and strive for the revitalization of Hunan's rural areas and the prosperity of the industry.
Make new positive contributions
.

　　Tea utensils are loved by tea lovers.
At the exhibition site, many senior tea lovers were looking for treasures in the Liling Porcelain Exhibition Area
.
"This set of colors is simple and elegant, and the tone is my favorite
.
" Liling is one of the three "Ancient Porcelain Capitals" in China, and is famous for the first underglaze multicolored porcelain
.
At this tea expo, Zhuzhou porcelain made a concentrated appearance
.
At the same time, the award ceremony of the first ceramic tea set decoration skills competition was also held at the Tea Expo
.

　　Guided by the Internet Information Office of the Hunan Provincial Party Committee, and co-hosted by the Hunan Tea Industry Association, Sohu.
com Hunan and the Hunan Radio and Television Tea Channel The launching ceremony was held during the tea expo, and 18 works were awarded
.

　　Wang Zhun said: "Hunan tea culture has a profound background, we encourage more tea people to use the mobile Internet platform to interpret and promote tea culture with personal experience.
In the future, we will continue to practice the overall development of tea culture, tea industry and tea technology, The way of live broadcast on the mobile Internet spreads the voice of Hunan Tea people
.
"

　　At the same time, the activity of 100 tea culture anchors visiting the Tea Expo also attracted a lot of attention
.
A live broadcast room was set up at the exhibition, and 100 anchors and heads of Hunan tea companies interacted with fans from all over the country through live broadcasts, watched and tasted Hunan tea at close range, displayed the quality and characteristics of Hunan tea, and shared the taste of Hunan tea.
After the taste experience
.

　　In particular, the anchors of tea culture gathered at the Xinhua Black Tea Exhibition Hall.
At one point, 100,000 people flocked to the live broadcast room to watch
.

Tea ink, tea painting, little tea people

　　Black tea has become a highlight of this tea expo
.
In the Xinhua Black Tea House, a tea merchant from Guangdong took a fancy to the new gift box of Qujiang Slices, and immediately placed an order after tasting it carefully
.
At the Tea Expo, Xinhua Black Tea held a special promotion meeting, and famous artists presented calligraphy to empower its culture
.

　　Yan Fuchu, Chairman of Hunan Federation of Literary and Art Circles and Chairman of Hunan Calligraphers Association, wrote a calligraphy of "The Land of World Heritage, Origin of Lake Red, Xinhua Black Tea".
The picture "Xiang Ying Confidant" was donated to the organizer of Xinhua black tea on the spot, applauding the development of Xinhua black tea industry and empowering culture
.

　　At this tea expo, Hunan Tea Industry Association released the map of colorful Hunan tea for the first time, summed up and introduced the regional public brands, regional special brands and products of Hunan tea, and divided into 14 map fragments based on 14 cities and states Scattered on each booth, random access to layout fragments in the form of interactive passwords, after 14 layout fragments have been assembled and successfully pieced together into a colorful Hunan tea layout, you can go to the organizing committee to get a fine tea gift
.

　　The fashionable and interesting interactive method has attracted a large number of young people to participate, allowing more young people to understand and fall in love with Hunan tea
.

　　In addition, the Tea Expo also carried out activities such as tea art, tea song and dance, and tea calligraphy for children, and promoted, promoted and popularized tea brands, tea culture, and tea knowledge series activities, so as to sow the hearts of "little tea people" "Love tea, promote tea" "Seeds to cultivate a reserve army for the future development of Hunan tea industry
.

　　"China Food News" (December 23, 2021 07 edition)

　　(Editor-in-charge: Yuan Guofeng)