Collective price reduction and clearance of edible oil by manufacturers

Introduction: at the end of last year, edible oil, which once soared because of the rising price of raw materials, recently held a sharp price reduction promotion activity Reporters yesterday in Beijing Carrefour, chaoshifa and other supermarkets found that Fulinmen, Jinlongyu and other well-known brands of edible oil are launching promotional activities, with the largest price reduction rate of 23% Some insiders pointed out that it is no accident that such a large-scale and substantial price reduction occurred, because with the compulsory implementation of the new standard of edible oil on October 1 this year, the edible oil produced according to the old standard will be out of the market collectively, and most enterprises in this round of promotion are to clean up the "inventory" as soon as possible The highest drop of 23% reporters saw in Carrefour supermarket yesterday that nearly 10 kinds of edible oil sold by the store were also carrying out price reduction promotions Among them, the biggest price reduction is Fulinmen, with a decrease of nearly 23% At the same time, the reporter found that Jingliang group's ancient ship, Firebird and other brands have no sign of price reduction In addition, Nanjing, Shenzhen and other cities outside Beijing have also recently launched price reduction promotions for edible oil Although most edible oil producers are reluctant to admit that this round of large-scale price reduction is to prepare for the upcoming implementation of the new standard, relevant staff of some enterprises have disclosed that this promotion is indeed related to the upcoming enforcement of the new standard It is understood that China's current edible oil standards were formulated from 1986 to 1988, while the new standards to be enforced were jointly formulated by the National Standardization Management Committee and the State Food Administration and officially promulgated on October 1 last year The new standard will take a new way to divide the grade of edible vegetable oil and end the confusion of the grade of edible vegetable oil sold in the market The new standard will also divide edible oil into four grades: first, second, third and fourth, which are equivalent to the current concepts of salad oil, advanced cooking oil, first grade oil and second grade oil According to the original plan, the new standard will be implemented from May 1 this year However, due to some difficulties reflected by many enterprises, such as a large number of old labels are still in stock, the time for preparation and adjustment of reprinted product labels is insufficient, which is not conducive to the control of production costs, etc., the deadline for the formal implementation of the standard is delayed until October 1 this year Mr Li, a staff member of the relevant departments of the State Food Administration, told reporters yesterday that after October 1 this year, products with marks that do not meet the new standards such as the outer packaging of products will be restricted from being put on shelves and banned from sale As for the reasons why the old ship and the Flamingo didn't move, Mr Zhang, the group's head, told reporters that the edible oil of the old ship had already been produced according to the new standard, and the new label had been used for the Flamingo oil, so there was no need to follow up the price reduction sales action According to Li Minghai, director of the National Standardization Management Committee, which promotes new standards, there are statistical data showing that China's oil shortage is growing at a rate of 3% - 5% every year With the gradual opening of grain and oil market, edible oil industry is becoming a sunrise industry in China Correspondingly, there are only a few internationally competitive enterprises among more than 16000 various edible oil production enterprises in China According to Li Minghai, the implementation of the new edible oil standard will not only improve the quality assurance of edible oil, but also lead to a comprehensive reshuffle of the edible oil processing industry That is to say, the enforcement of the new standard will be the beginning of the concentration of domestic edible oil brands, and some big brands with a high market share will be produced soon