Collaborative innovation of the industrial chain The pre-made vegetable industry is another benefit

Recently, Galanz Group and related enterprises such as pre-made vegetables and cold chain logistics jointly established the first "Greater Bay Area Pre-made Vegetable Industry Ecological Alliance"
.
Previously, Dong Mingzhu, chairman and president of Gree Electric Appliances, revealed that he would establish a pre-made vegetable equipment manufacturing company
.

Home appliance companies have entered the pre-made vegetable industry shows that the pre-made vegetable industry is moving towards the integration of the whole industry chain, the standardization of the whole process, and the quality of the whole link, and the model innovation and intelligent transformation of upstream and downstream enterprises will further promote the development of
the industry.

Home appliance companies are accelerating their entry

The pre-made vegetable track, which continues to heat up, ushers in new industry chain partners
.
At the Zhuhai Pre-made Vegetable Industry Development Symposium held a few days ago, Dong Mingzhu said that Gree Electric will establish a pre-made vegetable equipment manufacturing company, focusing on research and development, production and distribution services, and providing technical support
for the development of the pre-made vegetable industry.

The Department of Agriculture and Rural Affairs of Guangdong Province investigated the development of Zhuhai pre-made vegetable equipment industry recently held
in Zhuhai Gree Electric Co.
, Ltd.
Li Zhong, chairman of Guolian Aquatic Products Group, said at the symposium that the realization of the process of pre-made vegetable factory is a major focus, and hopes that Gree's entry can bring new industry development opportunities to the pre-made vegetable industry and promote a new round of kitchen revolution
.

Recently, Galanz Group launched the first commercial pre-made vegetable microwave oven, and cooperated with Shunde Ronggui Catering Association to jointly create the first "Greater Bay Area Pre-made Vegetable Industry Ecological Alliance" with Shunde Ronggui Catering Association and outstanding pre-made vegetable enterprises, catering enterprises, raw material suppliers, packaging materials and equipment manufacturers, cold chain logistics, food processing equipment, Internet platforms and other related enterprises in the Greater Bay Area, opening up the whole industry chain of pre-made vegetable standard system, product research and development, equipment customization, warehousing and circulation, cold chain
supporting, marketing, etc.

Luo Pan, an expert at the whale platform think tank and executive dean of practical finance and business, believes that the layout of pre-made dishes is a manifestation of these enterprises' active response to market changes, active change and active response, and is a natural extension of
their business.
No company can always rely on a product to survive for a long time, and must iterate
based on market changes.

Previously, many home appliance companies have cut into the track of intelligent kitchen appliances and intelligent equipment for pre-made dishes, and laid out the research and development of special home appliances for
pre-made dishes.
In August this year, BOSS Electric released a series of digital kitchen appliances, including smart stir-fry pots, and proposed to improve the digital cooking ecology
with upstream and downstream partners such as smart recipe companies, food companies, and pre-made dish production companies.
In 2021, relying on the Haier Food Network smart food platform, Haier Smart Home launched a Chinese New Year's Eve meal set for the market, and users can make a big meal
by simply using the intelligent linkage between Haier refrigerator and oven after purchasing pre-products.

Industry insiders said that at present, the market space of intelligent cooking equipment for pre-made dishes is large, and cooking equipment, cold chain equipment, quality inspection equipment, etc.
can become the direction of home appliances, and this subdivision track has just started and can be expected
in the future.

Local efforts to support policies

Behind the increase in the layout of pre-made dishes by home appliance companies, the continuous help of policies is also playing a positive role
.
Among them, Guangdong Province, which gathers a number of home appliance star brands such as Gree, Galanz, and Boss, has given full play to its own advantages and introduced relevant support policies to help "food in Guangdong" start
again.

In March this year, Guangdong Province issued the "Ten Measures to Accelerate the High-quality Development of Guangdong's Pre-made Vegetable Industry", which clearly stated that it is necessary to build a quality and safety supervision and specification system for pre-made dishes and lead the development of
high-quality pre-made dishes with high standards.
In July, the Guangdong Provincial Market Supervision Bureau took the lead in formulating a number of local standards for pre-made dishes, such as "Terminology and Classification Requirements for Pre-made Dishes", "General Requirements for Packaging Labeling of Cantonese Cuisine", and "Cold Chain Distribution Specifications for Pre-made Dishes", so as to effectively solve the problem of lack of
technical standards for food safety supervision in the industry.

It is worth noting that on July 7, Guangdong Hengjian Investment Holdings Co.
, Ltd.
and Guangdong Private Investment Co.
, Ltd.
jointly established the Guangdong Province Pre-made Vegetable Industry Investment Fund, with a fund of funds of 5 billion yuan, focusing on the industrial chain areas and links such as pre-made vegetable production, warehousing, circulation, consumption and equipment production
.

The relevant person in charge of the Department of Agriculture and Rural Affairs of Guangdong Province said that Guangdong has certain advantages
in developing the pre-made vegetable industry.
Guangdong's agricultural products industry started early, accumulated a lot of development experience, realized the systematization of technology, the systematization of the team, and the systematization of business formats, formed an ecosystem for the development of the technical system and the pre-made vegetable industry, and created the Guangdong-Hong Kong-Macao Greater Bay Area (Zhaoqing Gaoyao) pre-made vegetable industrial park, which will combine local resource endowments to promote the gathering and development of
the pre-made vegetable industry.

In addition to Guangdong, Shandong, Jiangsu, Inner Mongolia and other places have proposed the layout of the pre-made vegetable industry, and promoted the landing and high-quality development of local industries by formulating and promulgating development plans for pre-made vegetables, preparing for the construction of pre-made vegetable industrial parks, establishing development
alliances, and launching pre-made vegetable industry funds.

The industrial chain continues to improve

The development of the prepared vegetable industry is inseparable from the support
of a stable and efficient supply chain.
Most of the pre-made dishes are frozen and refrigerated goods, which must ensure a specific temperature transportation environment and have high
requirements for transportation and storage.
The construction of facilities such as pre-cooling, refrigeration and supporting sorting and processing in the production area directly affects the quality of pre-made dishes, and a solid cold chain logistics guarantee can maintain the freshness
of pre-made dishes.

A few days ago, JD Logistics launched an exclusive solution for pre-made dishes, relying on the cold chain logistics system throughout the country, giving full play to the advantages of trunk line, warehousing, distribution, packaging, technology and other capabilities, providing a full cold chain solution
from commodity production and storage to packaging and distribution, from online business to offline scenarios.
In the packaging link, Jingdong cold chain has developed a set of commodity temperature layer packaging solutions
from -22 °C to 15 °C for different ambient temperatures.
In logistics and transportation, JD cold chain provides a visual temperature monitoring platform and an in-transit management system
for refrigerated trucks.

SF Express also recently announced that it will provide solutions for the prepared vegetable industry, including trunk and branch transportation, cold chain warehousing services, and intra-city distribution
.
It is reported that this plan not only includes SF's original cold chain transportation, but also has SF's same city as a supplementary force
for terminal distribution.

Benefiting from the improvement of cold chain logistics technology, the cost of pre-made vegetable enterprises to set up their own cold chain transportation fleet and purchase information logistics systems has dropped
significantly.
Under the advanced logistics and distribution system, semi-finished vegetable enterprises have expanded the scope of distribution, improved the efficiency of product distribution, expanded market coverage while ensuring food safety, and provided favorable conditions for the development of
the industry.

At present, cold chain logistics has become an important channel
to protect people's livelihood and link global fresh food.
Wang Guoli, chief expert of the National Agricultural Products Modern Logistics Engineering Technology Research Center, said that in the industrial chain, supply chain and value chain system of pre-made dishes, the competition of temperature control, quality and logistics is the main element
of value competition.
The Internet, big data, cloud computing and policy environment provide the technical and ecological foundation for achieving a transparent supply chain, and the implementation of the "14th Five-Year Plan" for cold chain logistics will also promote the rapid development of pre-made dishes, so that China will accelerate the leap
to quality consumption.

(Yuewen)