Closer to the Internet Paint companies are ahead of user behavior

China Coatings Network
: Many people say that we live in the Internet era, the new era of competition. In essence, competition exists at every stage, and at present,
coating enterprises
really competitive or Internet thinking. So,
the
to the success of enterprises is: can break the constraints of the traditional marketing model, closer to the Internet?
just in time to see how mobile Internet
should be viewed by coatings companies, on March 9th a platform officially launched the O2O developer platform and launched a "Life Assistant" service that integrates multiple O2O applications. From e-commerce to O2O to the mobile Internet, Internet thinking is becoming more and more broad, and it seems to be validating the idea that pigs can take off at the mouth of the Internet. So, paint enterprises should look at the Internet thinking, look at e-commerce O2O model, look at the mobile Internet?
Coatings enterprises should follow or even walk in the forefront of user behavior
e-commerce, O2O, big data, mobile Internet and other content as the main body of internet thinking attention, set off a growing boom, where is the mystery? I am afraid that these are in line with the economic and social trends, but also in line with the characteristics of user behavior. And how to follow or even walk in the forefront of user behavior, is as a traditional industry of paint enterprises, in the face of the wave of transformation and upgrading, need to ponder the big issue.
1, coating enterprises to follow up the needs of consumers in a timely manner
thinking-led behavior, the truth seems to be correct, but for paint enterprises, Internet thinking is not suitable for directly leading corporate behavior. From a direct level, the target users of paint enterprises that have the intention to buy, the consumer who buys behavior, is the source of direct benefits to the enterprise, then naturally is what consumers need, paint enterprises should follow up what in due course.
2, paint enterprises to be more in line with the business model of the Internet
However, it should be noted that whether the Internet, or mobile Internet is only a tool to carry business activities, coating enterprises use new tools to make their own production industry systems, marketing business processes more efficient, and more convenient communication and interaction with consumers. And let these tools dominate the behavior of paint enterprises, even regardless of the actual situation of enterprises, must immediately start the E-commerce O2O project, it seems that some of the end upside down.
In short, regardless of the paint enterprise e-commerce development model is hot, if enterprises can not provide consumers with better products and services, can not meet consumer demand, it is equivalent to doing useless work.