Clever use of "Internet thinking" 12 rules to play agricultural materials

E-commerce of agricultural materials is here.
At first, people were facing a big enemy, and then they sneered at it.
In fact, we cannot take the Internet+ and the ideas contained in it lightly.
Internet thinking, there are many places we learn and follow, but they are only obscured by the cooling of the e-commerce boom.
This article combines Internet thinking and the status quo of agricultural materials to analyze the application and practical effects of Internet thinking in agricultural materials industry.
Rule 1: Those who get "Diaosi" get the world's most successful Internet products have captured the needs of "Diaosi groups" and "grassroots".
This is an era when everyone calls themselves "Diaosi" but in their bones they think they are "high, rich, handsome" and "white, rich and beautiful.
" When your product cannot allow users to become part of the product and cannot connect with them, your product must fail.
Interpretation of agricultural materials application: Sometimes we pay too much attention to "big households", but forget that there are nearly 700 million "retail investors" in our country! If there is a model that can provide these agricultural "diaosi" with a better experience service, then its growth is self-evident.
Rule 2: Selling a sense of participation and allowing users to participate in brand communication is the fan economy.
Our brand needs fans, not just users, because users are far less loyal than fans.
Fans are the most high-quality target consumers.
Once emotional factors are injected, defective products will also be accepted.
Interpretation of agricultural materials application: How to form a brand and build a fan base in the agricultural materials industry? Sometimes, large companies do not have the advantage of small brands.
Some agricultural retail stores can form self-reproductive brand communication.
If you have to find a good model, it is Fengxin Agriculture’s "Farmers Serving Farmers" model.
Through the construction of a platform system, local farmers are also integrated into agricultural services, and participants are given orders and tasks.
Sharing profits is slightly different from the orthodox fan economy, but it is currently the most efficient marketing model in the agricultural materials industry.
Rule 3: The experience-oriented user thinking system covers the most classic Who-What-How model of brand marketing.
Who, the target consumer-"match "; What, consumer needs-peddling a sense of participation; How, how to achieve-the whole process of user experience first.
Interpretation of agricultural materials application: Quoting Fengxin Dong Jinfeng's general manager: "What farmers need is not fertilizers and pesticides, but high-yield guarantees.
" How does the agricultural materials industry tap the essential needs of farmers in planting? And use a series of methods to achieve a better experience, this is the most important.
Door-to-door delivery is not! Low price promotion is not! Not even credit sales.
Rule 4: Focus, less is more and more simple, the simpler things are easier to spread and harder to do.
Concentration is the power and the ultimate.
Especially in the entrepreneurial period, it is impossible to survive without focusing.
Interpretation of the application of agricultural materials: Some distributors only make fertilizers and can achieve 10,000 tons in a few years.
One day they want to transform and add the pesticide business.
Within a few days, sales and business have fallen sharply.
I would like to warn you, one thing, when you have not achieved the ultimate, don't think about other businesses lightly.
Rule 5: Simplicity is beauty.
In product design, do subtraction.
The appearance should be concise, and the internal operation process should be simplified.
The Google homepage is always a refreshing interface.
The appearance of Apple and the appearance of Tesla cars are all designed like this.
Interpretation of agricultural materials application: The principle of simplicity in the agricultural materials industry is not to make your product line too long, less is more.
If you can sell a product and do it alone, don't envy those grocery stores.
The bitterness in their hearts is something you can't understand! Rule 6: To create a product that makes users scream, scream means that the product must be the ultimate; the ultimate is to exceed the user's imagination! Use the ultimate thinking to create the ultimate product.
There are three methodologies: first, "needs must be grasped accurately" (pain points, itching points or excitement points); second, "you must push yourself hard" (to the limit of your ability); Third, "management must be closely watched.
" All industries are media.
In this era of social media, good products will naturally form word-of-mouth communication.
Interpretation of the application of agricultural materials: the ultimate is the first, the product effect is the first, the technical level is the first, the service ability is the first, so good that the most picky customers can't fault it, and it exceeds everyone's expectations.
Then I would like to say a few good things to you.
Natural thing.
Rule 7: Service is marketing Haidilao’s service concept is highly praised by many people, but under the wave of Internet thinking sweeping the entire traditional industry, if Haidilao can’t use Internet thinking to reconstruct the company, it may be Haidilao’s failure to learn.
Up.
Interpretation of agricultural materials application: The phenomenon of focusing on marketing and neglecting services in the agricultural materials industry is the most serious.
Everyone is playing channels.
Service is just a slogan.
Haidilao’s hot pot is not the most delicious, but their service is the best.
The same is true for the agricultural material industry.
Even for products with mediocre effects, if there are value-added services to make farmers feel respected, success is inevitable.
Of course, respecting the farmers is not a "false feeling" when selling, but really putting the word "respect" in mind.
Rule 8: Focus on the small, micro-innovation "micro", we must start from the subtle user needs, close to the user's psychology, and gradually improve through user participation and feedback.
"Maybe you think it is an inconspicuous point, but users may think it is very important.
" Interpretation of agricultural material application: Many agricultural material people have their own "small tricks" when selling.
This is micro-innovation.
Reasonable summary and use of these small tricks can make life easier and more comfortable.
Rule 9: Lean entrepreneurship, rapid iteration of "world martial arts, only fast but not broken", only by quickly responding to consumer needs, products are more likely to be close to consumers.
The iterative thinking here, for traditional enterprises, is more focused on the awareness of iteration, which means that we must pay attention to consumer demand in a timely or real-time manner, and grasp the changes in consumer demand.
Interpretation of the application of agricultural materials: iteration does not refer to a change of brand or packaging, but the continuous innovation of technology and practice.
In the agricultural material industry, if this aspect is done well, it is difficult to make money or not.
In the past, everyone felt that it was difficult to promote new technologies and new products.
Now that we have efficient communication tools such as WeChat and live broadcast software, you only need to get down and do something practical.
What else can you complain about? Rule 10: Small businesses must also have big data.
Users generally generate data on the Internet at three levels: information, behavior, and relationships.
The precipitation of these data helps companies make predictions and decision-making.
Everything can be digitized, and companies must build their own big data platforms, and small businesses must also have big data.
Interpretation of agricultural materials application: imagination For a moment, if an agricultural material retail store can know in detail the number of acres of each farmer's field, the crops he likes to grow, and his fertilizer habits, how would it feel to operate? What would it be like for a county-level dealer to understand the local crop conditions, disease patterns, and competitors' dynamics in detail? Rule 11: The essence of creating a multi-party ecosystem platform model is to create an ecosystem of multi-agent win-win and mutual benefit.
The future platform battle must be a competition between ecosystems.
Interpretation of the application of agricultural materials: We can't just focus on the circle.
For people who sell chemical fertilizers, are agricultural operators a partner? Is it a partner who sells mulch seeds? Even those who collect food may be partners.
The key depends on whether you have a win-win mentality and appropriate methods.
Rule 12: Make good use of existing platforms.
When you don't have the strength to build an ecological platform, you have to think about how to use the existing platform.
Interpretation of agricultural materials application: Let's talk about Fengxin Agriculture.
On this platform, manufacturers, distributors, retailers, and farmers have room and position for profit, which is amazing.