Chinese wine solves against the wind

Gu Yufei, a reporter of this newspaper

For wine merchants, sales in the Mid-Autumn Festival and National Day will generally account for the majority of a year's income, but this year's "double festival" peak season business does not seem to be so easy to do, superimposed on the less brilliant semi-annual report released a few days ago, the development of China's wine industry has once again attracted attention
.

The sharp decline in production and sales and the impact of imported wine are still continuing, but the high morale of wine companies to plan against the wind shows their confidence
.

The industry is still in the growth stage

The Mid-Autumn Festival and the National Day are far apart, making this year's "Double Festival" peak season last longer, but the actual sales situation is somewhat unsatisfactory
.

Not only wine merchants, but also wine companies are under pressure
.

In the first half of the year, 12 listed and listed wine companies achieved a total revenue of 2.

For the semi-annual report "cold", a number of companies said in the report that in the first half of this year, the national epidemic occurred frequently, and the mobility between cities was restricted, which not only affected the transportation of wine, but also a number of marketing activities of enterprises were forced to cancel, resulting in the loss of wine consumption scenarios again, which eventually made the sales volume of wine significantly reduced
during the reporting period.

It is worth noting that there are also highlights
in this semi-annual report.

Although the report card in the first half of the year is not beautiful enough, the company still gives relatively optimistic expectations
for the future development of the industry.

Look for new growth curves

In the face of various uncertainties brought about by the epidemic and the ongoing impact of imported wines, wine companies have not stopped their steps forward and are looking for a new growth curve
.

In the first half of the year, Zhang Yu unswervingly implemented the focus strategy, continued to carry out market system reform, tried to break through the "circle marketing", and promoted the digital transformation of all employees, all areas and all hours; On the basis of basing itself on the base market, Dynasty Wine Industry continues to promote the "dry white coastal strategy" in mature wine markets such as Fujian and Guangdong, and strives to reshape the consumption scene and guide market consumption; In the first half of the year, Weilong Co.

"We must adhere to the development path of the wine industry with Chinese characteristics and reshape the image
of Chinese wine.

Wang Qi said that in the future, it is necessary to increase support for the industry and achieve industrial quality and cost reduction and efficiency
.

It is necessary to adhere to the 3 self-confidence and improve the Chinese wine culture system
.

Each production area should have its own beauty, beauty and coexistence, and jointly expand and strengthen the public brand
of "Chinese wine".

It is necessary to innovate the marketing model, standardize market circulation, and help the industry take off
.

"The policy benefits are becoming more and more obvious, the brand effect of the appellation area is further enlarged, the industrial confidence, cultural self-confidence and quality confidence are steadily improved, and the main economic indicators of China's wine industry will rebound
.

China Food News (2022-09-26 04 edition)

(Editor-in-charge: Gu Yufei)