Chinese philosophical thought and quality are highly integrated Grand Master Sauce Wine pays tribute to the good times

Chinese culture is shining brightly, and philosophers such as Confucius, Laozi, and Zhuangzi shine
brightly.
Benevolence and propriety, Taoism and nature, escape.
.
.
As a striking cultural category in traditional Chinese culture, wine culture has always been influenced by the spirit of classical Chinese philosophy in the process of development, especially the influence of philosophical ideas on wine culture is the most significant
.
Recently, the grandmaster soy wine produced by Zhuangzhidao Wine Co.
, Ltd.
, Renhuai City, Guizhou Province, which integrates philosophical thought, true heart and craftsmanship, has been launched, which has attracted widespread attention
in the industry.

Chinese philosophical thought and wine culture are integrated

As the successor and developer of Lao Tzu's theory, Zhuangzi's core idea is that "heaven and earth are born with me, and all things are one with me", advocating the unity of heaven and man, Taoism and nature, denying the essential difference between all things, pursuing a state of life that is smooth and at ease, and seeking to gain inner peace in contradictions
.
Therefore, he is dead and alive, mourned, small and big, how much, noble, right and wrong, and floats by morality, and he is not tired
.

Philosophically, the concept of "harmonious coexistence between man and nature" runs through the development of the times, and Chinese baijiu pays special attention to the philosophy of
ecological brewing.
Heaven and man brew together, respect nature, and follow the time of heaven are regarded as guidelines by the liquor industry and passed down
from generation to generation.
Zhuangzi advocated the concept of happy and pleasant drinking, "drinking for pleasure, not choosing its equipment"
.
For the sake of pleasure, there is no need to pay attention to the ritual form, the wine utensils are not important
.

Wine resembles "water" and sex like "fire", soft in shape and strong in nature, with the yin and yang concept and dialectic of "water and fire" in philosophy
.
Drinking not only makes people feel that "drunk and big, the sun and the moon in the pot are long", but also because it is a behavior of human beings returning to nature, getting close to nature, pursuing sympathy between nature and man, and spiritual understanding
.

Zhuangzi is not only the main founder of Taoism, but also the originator
of Chinese wine culture.
The two realms
of "true temperament" and "getaway" advocated by Zhuangzi.
"True temperament" is to break the false self, return to the true self, and transcend utilitarianism; "Getaway" means that all things are one, life and death are the same, and the spirit is vast
.
And drinking pursues these two realms
.

Recently, a fine wine that expresses the height of philosophical thought and quality culture with the people of heaven and earth - Grand Master Sauce Wine has been launched
.
It advocates the pursuit of truth, goodness and beauty as the soul of the brand, pays tribute to the beautiful era, and is a cost-effective sauce and fragrant wine
.

All efforts have been made to achieve a new height of oriental sauce wine

Zhuangzi has a clear concept
of "real people" in The Great Master.
In Zhuangzi's view, the spiritual realm of "real people" is the visualization of "Tao", and "nobody" and "selfless" finally enter the "realm of getaway"
.
Under the influence of Zhuangzi thought, the concept of "real person" has developed to a new understanding today: that is, people with true ability, true temperament, and true character are the real "real people"
.

The Sauce Xiang Grand Master series of wines is based on Zhuangzi's philosophical thought to create a "true" wine inspection ruler, and many wine industry celebrities have helped it
.

The legend of Chinese sauce wine is the highly respected Ji Keliang, who has dedicated half a century of his life to the cause
of sauce wine.
In 1981, Ji Keliang was appointed deputy director of Moutai Distillery; In 1983, he became the director of the factory; In 1985, he voluntarily resigned as the director of the factory and became the first chief engineer in the history of Moutai Distillery; In 1991, he became the director of the factory again; In 1998, Tikliang was the secretary of the party committee, chairman and chief engineer of Moutai; In 2011, Tikerian stepped down as chairman and became a director; In 2015, Tikrian went through the formalities
for retirement.
So far, Ti Keliang is still working for the development of China's liquor industry
.

After tasting the Grand Master's sauce wine, Ji Keliang fully affirmed
the design and connotation, culture and quality of the wine.
He said that to make wine, we must first adhere to the quality, be responsible for consumers, and be responsible for society, so that it will be recognized
by the market.

The main drafter, chief quality control, and general person in charge of wine body blending design of the enterprise standard of Grand Master Sauce Fragrant Wine is the "real person" behind Grand Master Sauce - Li Jiamin
, an outstanding quality person in China and a master of Chinese winemaking 。 Li Jiamin has been engaged in the research of the wine industry for 40 years, from Tuo brand to Shede, and then to the grandmaster sauce wine, step by step to climb the peak: reveal the "five three" principle followed by solid state fermentation, put forward the concept of "five senses and nine senses" of food sensory flavor, create a fuzzy mathematical method for distilled wine blending, first mention ecological winemaking, create brewing art, create original elegant style liquor, and summarize eight major arguments
such as "ecological priority", "homologous wine and medicine" and "three-phase transformation".
His achievements shine brightly in the merit book of Chinese winemaking heritage and innovation
.

The series of wine has also been highly praised
by Li Houqiang, a big coffee in the field of economics, deputy director of the Sichuan Provincial Decision Advisory Committee, and doctoral supervisor of the Sichuan Academy of Social Sciences.
In Li Houqiang's view, the wine culture is broad and profound, containing the essence of traditional Chinese culture, and the grandmaster sauce wine carries philosophical thoughts
.
He said that Grand Master Sauce takes metaphysics as the soul and metaphysics as the path, which is in line with the brand culture
of "simplicity of the road, purpose for the people, teacher for the people" and "sincere dedication, good treatment to the public, and beautiful sharing".

Hou Kaijia, a famous Chinese calligraphy master, has been pursuing innovative research on calligraphy, and was moved by the ingenuity of the Great Grandmaster Sauce to create a "true" wine, and devoted himself to the inscription
of the Great Grandmaster Sauce Wine.
Hou's broken seal book presents the beauty of unique personality art, and the work innovatively adopts the Warring States Jianmu and Han Dynasty subordinate books, which are unique and unique
.
It is worth mentioning that Hou Kaijia once inscribed brands such as Wuliangye, Wuliangchun, Jinjiu, Langjiu, Fenjiu, etc.
, and now he is giving ink to the Great Grandmaster Sauce Wine, which is also to see the future potential
of the Great Grandmaster Sauce Wine.

Ye Qing, a senior wine culture brand communication expert, said that communication and promotion in the new consumption era is the key to
building brand image and improving brand reputation.
Focusing on the cultural heritage and accurate brand positioning of Grand Master Sauce, the communication team has built a series of content and forms, online and offline, traditional media and new media, etc.
tailored for Grand Master Sauce, covering the whole platform architecture of the integrated media omni-channel, from metaphysical strategy to metaphysical tactics, blowing the clarion call and playing the strongest sound
for the brand communication of Grand Master Sauce.

Adhere to quality, ingenuity is consistent

Da Grandmaster (Household Works Grand Master) Sauce Xiang Baijiu adopts the enterprise standard (Q/WXJY0001S-2022), according to the different body selection and blending of the product, Da Grandmaster Sauce Wine has launched four series
of "Yuejian, Tianjian, Dijian, Xinjian" (3+1 matrix).
The two special grades of "Dijian and Xinjian" and the two excellent grades of "Yuejian and Tianjian" are made of vintage base wine and vintage old alcohol heart
.

Grand Master Sauce Wine Special Grade has "a typical style of comfortable sauce, pleasant aging, elegant rice, long-lasting fragrance in empty cups, remarkable old ripe taste, elegant and delicate, mellow and soft, sweet and long, elegant and pleasant"; The excellent grade of Grand Master Sauce has "outstanding sauce aroma, comfortable aging, elegant rice and grain aroma, obvious fragrance in the empty cup, mellow and round, elegant and delicate, harmonious flavors, long sweet return, elegant and comfortable unique style"
.
Four fine products meet the needs
of different groups for sauce and aroma wine.
Combined with Zhuangzi's ideas of "people-oriented, heavenly creation, earth roots, and heart first", the consumer market layout of product cascades has realized the original intention
of the whole people to drink good wine and enjoy good wine.

A culturally personal, personal expression

Cultural ingenuity and goodness
.
As the soul of things, the Great Master Sauce pays attention to ecological brewing, integrates the spirit of ingenuity, returns to the original intention of quality, inherits and carries forward the Zhuangzi thought, "carries the road with wine", and integrates
the Dao idea with fine wine brewing.

Transparency and people-friendliness are paramount
.
The raw materials for winemaking come from the special production area of Renhuai red yarn seed glutinous sorghum, inheriting the ancient brewing, and the product quality has won the trust
of consumers.
Starting from the needs of different consumer groups, Grand Master Sauce Wine uses cost-effective products to meet the needs of
different scenarios such as family banquet consumption, business entertainment, and gift and delivery.

The bottle has a unique design and is divided into two parts
.
The upper part is a circular body, and the lower one is nine facades, symbolizing the round place of heaven, nine nine to one, returning to the origin of
winemaking.
The gilded lines of the bottle body outline auspicious clouds, water ripples, Kunpeng and other patterns, showing the lofty ambition of "Kunpeng spreading its wings for 90,000 li"
.
The picture below expresses the allusion
to "Zhuangzi and Keizi swimming on the beam".
Keiko said: "Zi non-fish, the joy of knowing fish?" Zhuang Zi said: "The son is not me, know that I do not know the joy of fish?" ", embodies Zhuangzi's realm
of "the unity of things and me".

Yuejian: The blue tone of the bottle body is pleasant, and the feeling of happiness is peaceful, comfortable and happy drinking
.
Target the general public
.
Tianjian: Dark green tone, highlighting the height of the sky and the innate temperament
of all things.
Target mid-range business consumption
.
The earth: The earth is thick and steady, bearing the weight of all things, and containing the belly
of all things.
Positioning the middle and high-end elites
.
Xinjian: Everything comes from the heart, and it is also the meaning
of the central core.
It shows the exclusive, noble temperament and ultimate atmosphere, and reflects the identity and value
of the collection level.

Li Jiamin said that the grandmaster sauce wine fully presents the color, aroma, taste and character of baijiu, and is an "elegant and comfortable" type of sauce-fragrant liquor, which brings consumers a unique taste with a long aftertaste and a very personal style
.

The core brand culture of "sincere dedication, kindness to the public, and beautiful sharing" embodies the brand pursuit of authenticity, perfection and perfection, and realizes cultural localization, value transparency and quality visualization, and will usher in more opportunities and broader space
in the emerging sauce track.

(Winery Team)

China Food News(December 22, 2022, Version 08)

(Responsible editor: Gao Na)