Chinese dairy industry in the eyes of foreign colleagues

Introduction: with China's accession to the WTO and the continuous warming up of China's dairy industry, in the recent period, foreign colleagues analyzed and evaluated the development trend of China's dairy industry Most analysts believe that China's dairy industry will maintain the momentum of the first five years in the next five years and continue to grow, but the content and mode of growth will change fundamentally The first reason for fax is that the import tariff of dairy products in China has been greatly reduced In the main dairy products, except whey powder, the tariff of defatted and whole milk powder has been greatly reduced Therefore, they believe that after China's accession to the WTO, the current domestic milk powder production momentum will be restricted, while the imported milk powder will grow at a rate of 20% every year; cream and cheese dairy products are expected to take the lead in production and development in Heilongjiang and other places within 10 years, but before that, some large domestic dairy enterprises will import such products in bulk, and then enter the market after modification Field For fresh milk, yoghurt and other fresh-keeping dairy products with short shelf life and high quality requirements, the market demand will increase after China's accession to the WTO, and higher quality requirements will be put forward at the same time Australian colleagues believe that this change in China is a once-in-a-lifetime opportunity for them Although the opportunities are equal for the enterprises in the EU, South America and other international milk source regions, they have made the most of the local advantages Therefore, after analysis and comparison, they intend to use the "extended shelf life" technology (ESL) to continuously improve the packaging and transportation performance of liquid milk to occupy the first-class dairy market in China with real "fresh" dairy products, and compete with Chinese enterprises in the field of fresh milk They believe that one of the difficulties in implementing this plan is to form an efficient retail sales network in China In this regard, they have gained some experience in Hong Kong, Singapore, Kuala Lumpur, Bangkok, Jakarta and other places Their first market target will be those urban areas with high residential density, high income and upper class consumers At the same time, they believe that we should make full use of the consumption habits of Chinese people who like "functional food" to open up the market Because dairy products can provide rich and natural nutrients, compared with milk powder and sterilized milk, these ingredients can be fully retained in the "fresh" liquid milk, which not only has nutritional value, but also has unique physiological activity function Therefore, proper publicity of these "hot spots" will surely contribute to their success Fax foreign colleagues are also generally optimistic about the investment environment after China's accession to the WTO They believe that the rules of the game in China were once confused, which restricted the investment intention of many foreign enterprises, but this situation has changed, and the financial, legal, financial and market conditions as a whole will be significantly improved From the perspective of efficiency, although only a small number of foreign investment in China has been considered successful before, such as Nestle and East Asian companies However, in general, during 2000, foreign investment accounted for only 11% of China's dairy industry, but accounted for 35% of its products, and its industrial output value reached 41% These achievements are attracting more attention from foreign investment Similarly, domestic dairy enterprises also hope to develop from China's accession to the WTO Especially at present, about 60% of the dairy enterprises are state-owned and nationwide In the next step, it is possible to transform them into private enterprises in whole or in part through the form of joint-stock system Fax foreign colleagues generally believe that China's dairy industry will continue to develop at an annual growth rate of 15% in the next five years Fax