Chinese coatings have short-sighted behavior in brand strategy

Coatings in the brand strategy of the prevalence of short-sighted behavior
high-quality products, low-quality products oversupply, china's
coatings
the status quo. At present, in the total supply of coatings, domestic production of high-grade coatings only a small proportion, most of them rely on imports. With the further evolution of the market pattern, the position of foreign-funded enterprises in controlling the high-end market will be more stable, and some private paint industry may become a processing plant for foreign brands.
of course, domestic paint is not lack of quality, some products in terms of quality and foreign brands can be fully comparable, the gap in the brand value. At present, the paint industry in the brand strategy is generally short-sighted behavior, product strategy is limited to product sales links.Coatings to systematically solve the problem, get rid of the role of followers
because of the small size of the enterprise, many Chinese
coating brand
is unable to carry out large-scale advertising, brand awareness is difficult to improve, some agents profit is the short-term business concept of the map also caused damage to the enterprise. Rational brand management strategy should become the domestic paint industry in the market to break through the first choice of ideas. This means that the paint industry can not rush to success, but to systematically solve the problem, pay attention to the hard power and soft power of the overall upgrade, so as to get rid of the role of followers, truly have independent rights.
However, the domestic
soar coating enterprises
in the face of economic globalization to achieve greater victory, it is required to improve their own technical level, management level, product quality and marketing capabilities, so as to find their place in the competition. Of course, the paint industry also needs effective and healthy development.