China Unicom joins hands with Baidu to push Internet financial products to seek O2O entry

[This is the first time that an operator has launched an Internet financial product as a dominant player.

After China Telecom launched the financial wealth management product "Tianyibao", another major operator also started to take action.

A reporter from China Business News learned from Unicom insiders that Guangdong Unicom has recently reached a cooperation with Internet company Baidu and will launch an Internet financial product within this month.

In fact, the three major operators have shown interest in Internet financial products before.

"Operators need to use Internet finance and other business formats to extend the value-added of the pipeline.

The cooperation model guesses how to use Internet finance as the entry point to tap their own user value, which has become a problem that the three major operators have to think about during the transition period.

Fu Liang told reporters that operators have always focused on providing communication facilities and services, and have not "operated" information content.

In fact, many operators have already started cooperation with Internet finance.

"From the perspective of wealth management products, the current cooperation between operators is based on products, and they are grafted to make a product.

The above-mentioned China Unicom personage told reporters that the difference between the cooperation with Baidu this time is that the channels of both parties are used.

At present, Guangdong Unicom has 30 million existing users, including tens of millions of 3G users, and it owns more than 60,000 offline channels.

Fu Liang told reporters that regardless of the model, operators need to think about how to use more opportunities to achieve self-transformation, rather than just selling a wealth management product to get benefits.

In his view, traditional financial products have their own limitations, and there is still a lot of room for Internet companies or operators to make wealth management products.

Layout of business outside the pipeline "But in fact, for operators such as asset-heavy companies, you should not focus on financial income, but spend time on operating these users.

With the implementation of such policies as the VAT reform, the pressure for operators to transform this year has increased sharply.

From June 1, the business tax reform of the communications industry was officially launched.

"The basic business of telecom operators is communication services.
However, in recent years, the increase in SMS and voice has decreased, and the increase in traffic has not increased.
In the future, the profit margin of solely relying on communication services will continue to shrink.
It is very difficult to rely on pipeline services to maintain profitability.
Smart pipeline services can’t actually solve the operator’s top priority.
Operators still have to look for their own development space based on the advantages of the pipeline.
” Fu Liang told reporters that the current operator’s choice to extend value-added benefits through Internet finance is just channel value-added services.
a part of.
　　

In Fu Liang's view, in order to avoid pipelineization, operators should strive for more value-added services.
　　

"For example, telemedicine, online education and other services.
" Fu Liang told reporters that based on the channel and the accumulated user value in the past, we can explore some services that have emerged based on the channel.