China is the most dynamic market

Visit Merck China President and Director of High Performance Materials Business China
Recently, Merck China held a media exchange event in Shanghai to explain Merck's high-performance materials development strategy in China. With China's transformation and development, Merck will accelerate the implementation of its China strategy and strengthen production and research and development efforts. As one of the world's largest sales markets, China has become Merck's most dynamic market and plays a vital role in the implementation of Merck's global strategy
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, said An Gaobo, President of Merck China and Managing Director of High Performance Materials Business China.
's goal is to double the group's sales in China," Mr. Angobo said,
referring to Merck's development plans in China. By 2025, it is hoped that every Chinese will have access to Merck's products and services. Merck's diverse portfolio of pharmaceuticals, life sciences and electronic materials is far from empty talk. In
2018, Merck Asia Pacific accounted for one-third of the global market, growing at an average annual rate of 8%. In particular, the Chinese market for high-performance materials, life sciences, pharmaceutical sales reached 1.9 billion euros, an increase of 18%, making the Chinese market the biggest driver of Merck's business growth.
he says the secret to Merck's success lies in the implementation of its "China Strategy", which has made China not only a huge sales market for Merck, but also an important factor in shaping global trends and shaping Merck's global strategy.
stressed that China's transformation and development requires professional and technical knowledge, which provides Merck with a lot of opportunities. Merck will invest in these businesses at all costs and hopes to benefit from them. Achieving this will require a range of measures, including smart collaboration with key Chinese stakeholders, rethinking the company's structure, increasing local production and more effectively developing local talent, he said.
accelerate the development of high-
" Merck focuses on the Chinese market, with a strong focus on high-performance materials. The development of high-performance materials is the need of urbanization, digitalization and mobility, and it is also a major trend in the development of the market. It is precisely because Merck is in line with these trends that high-quality rapid growth has been ushered in. Mr Angobo said.
semiconductor industry is a key focus of China's development strategy. China aims to nearly fivefold increase sales of local chipmakers over the next few years, from $65 billion in 2016 to $305 billion by 2030, and plans to invest $150 billion in domestic industries to increase manufacturing to meet domestic demand. Angobo believes this program creates an opportunity for Merck to further enhance its position as a solution leader in the electronics industry.
, Merck will focus on continued growth in its semiconductor technology business. Semiconductor materials are a promising industry in China's high-performance materials business, and Merck's innovative materials can drive the development of its advanced processes to meet the needs of Chinese chipmakers. He said Merck's high-performance materials business had established closer ties with Chinese partners and customers by establishing production and research and development bases in China.
implementation of localization strategy
localization strategy is the focus of Merck China's strategic focus. By moving factories to China, bringing technology to China, and developing talent in China for three stages of development, Merck has transformed itself into the most local foreign company. In the process, Merck has established four manufacturing plants and six research and development centers across the country, and has worked with industry partners, universities and research institutions to embed itself in China's research and development ecosystem.
past few years, Merck has invested more than 5 billion yuan in China to build laboratories, factories and research and development centers. In 2017, Merck invested an another 10 billion yuan in technical cooperation and research and development with local suppliers, demonstrating its confidence and commitment to the Chinese market. So far, Merck's layout in China has been extended to first- and second-tier cities, forming a complete research and development production network, including LCD China Center, Display Materials Research and Development Center, OLED Technology Center, Merck Electronic Materials (Suzhou) photoresol production base, photoresol materials research and development center and the application research and development center of the Appearance Technology Division.
said Merck would open two innovation centers this year, one in Shanghai and the other in Guangzhou. The Shanghai Innovation Center opened in September. The center will serve as a platform for universities, businesses, and materials science application experts to connect them, while enabling start-ups to accelerate growth with Merck's innovation center and innovation platform. The Guangzhou Innovation Center will showcase Merck's advanced science and technology and materials as a showcase.