China Candy & Snacks Exhibition (Spring) will open in Xiamen on April 26

(April 10, news from this website) In the current snack consumption market, the post-80s, post-90s and even post-00s who have gradually grown up have become the absolute main force of consumption
.
Compared with the previous generation, their purchasing power has increased after economic development, and their consumption concepts are more open and fashionable
.
In terms of food consumption, "cheap" is no longer a priority, and "good quality" has become the first demand
.
Under the general trend of consumption upgrading, various high-end food and beverages have emerged
.

The reporter learned from the press conference of the 2018 Spring National High-end Food Exhibition held in Beijing on April 10 that the 2018 Spring National High-end Food Exhibition and China Candy and Snacks Exhibition (hereinafter referred to as "Whole Foods Exhibition"), which focuses on high-end food and imported food, It will be held at Xiamen International Convention and Exhibition Center from April 26 to 28
.

According to reports, Whole Foods Exhibition, specifically refers to the "National High-end Food Exhibition"
.
The 2018 spring exhibition will be the second time that the Whole Foods Exhibition will be held concurrently with the China Candy and Snacks Exhibition
.
China Candy and Snacks Exhibition has been held in Ningbo for 4 consecutive years since it was held in Ningbo International Convention and Exhibition Center in 2014 (the 5th session).
One of the largest confectionary and snack exhibitions, and started to hold a national high-end food exhibition at the same time in 2017
.
Starting from 2018, the National High-end Food Exhibition and China Candy and Snacks Exhibition (Spring) will be settled in Xiamen International Convention and Exhibition Center
.
After nearly a year of dissemination, many exhibitors have begun to use "Spring Whole Foods Exhibition" to refer to "National High-end Food Exhibition and China Candy and Snacks Exhibition (Spring)"
.

The left-handed consumption upgrades the right-handed Guangdong, Fujian and Taiwan food origin
famous marketing expert, the chairman of Whole Foods Exhibition, and the general manager of Longpinxi Exhibition Wang Haining pointed out at the press conference that for consumers, the post-80s generation is now the main force in the food and beverage market.
, Post-90s and even post-00s, pay more attention to product quality, packaging, and sentiment, and are willing to spend higher prices on high-end food
.
For manufacturers, the relatively high price of high-end food and the added value of brands can provide them with higher profit margins
.
But at the same time, high-end food, especially some products with a short shelf life, is greatly affected by the channel, and how to quickly, accurately and effectively deliver it to the target audience is very important
.
Helping high-end food companies find suitable distributors and helping distributors find more good products is the main purpose of holding the Whole Foods Show
.

At the press conference, on behalf of the organizing committee, Wang Haining delivered a welcome speech to the guests and the news media, and released the new logo of "Allanfood Whole Foods Exhibition" and the brand proposition "Call for high-end food"
.
Talking about why the exhibition settled in Xiamen? Wang Haining said that on the occasion of the 40th anniversary of the reform and opening up, choosing Xiamen Special Economic Zone to hold the 2018 Spring China Candy and Snacks Exhibition and the National High-end Food Exhibition can be seen as a great achievement in China's food industry over the past 40 years of reform and opening up for the majority of distributors and consumers.
A collective showcase of opinion leaders
.
Wang Haining further stated that Xiamen is located between the three major food bases in Guangdong, Fujian and Taiwan, and the Whole Foods Exhibition is held here with a good industry foundation
.
Since 2014, every September, dealers need a "replenishment" behavior after ordering at the Autumn China Candy and Snacks Exhibition and the National High-end Food Exhibition held in Ningbo, and after the National Day and Spring Festival peak seasons
.
In May and July 2017, the China Candy & Snacks Exhibition successfully held the "Zhangzhou Forum" and "Shantou Forum" with the themes of "High-end Pastry" and "Cartoon Toy Food" respectively
.
However, since there are no large venues for these two forums, the organizer Longpinxi Exhibition chose Xiamen, a city with more convenient transportation and more internationalization, based on the suggestions of the vast number of food manufacturers, to combine Zhangzhou Forum and Shantou Forum.
Combined, placed in Xiamen International Convention and Exhibition Center, and transformed into the 2018 Spring Whole Foods Exhibition
.

Afterwards, Wang Haining introduced 6 major media including China Candy, Snack Express, China Ice Cream, Food Weekly, Frozen Food Marketing and Food Capital, China Candy and Snacks Exhibition, National High-end Food Exhibition, China Ice Cream Cold Food Exhibition, China Frozen Food Exhibition, China Six exhibitions including the Food Manufacturing Exhibition and the Food Capital China Annual Conference, as well as the Food Capital China Fund, form the Longpinxi China Food Media Ecological Chain
.
Longpintin is committed to making the food industry easy to do business
.
This links hundreds of thousands of food businesses, distributors (suppliers) and consumers
.


  At the strategic cooperation signing ceremony held on site, Chen Zehui, General Manager of Shantou Zakomachi Food Co.
, Ltd.
, Peng Dingzhi, Chairman of Shanghai Qianqian Food Co.
, Ltd.
, Zheng Jiani, Chairman of Zhejiang Yufu Food Co.
, Ltd.
, and Teng Shuo, Sales Director of Henan Micufang Food Co.
, Ltd.
, Wang Guishun, Marketing Director of Meng Xiaoqin (Shanghai) Food Co.
, Ltd.
and others signed a strategic cooperation agreement with Longpinxi Exhibition (Whole Foods Exhibition Organizing Committee).
Cooperate with manufacturers
.
Chen Zehui, general manager of Zakomachi Foods, told reporters that he was very optimistic about the Xiamen Whole Foods Exhibition, so he signed a strategic cooperation with the organizer on the spot and became the main sponsor of the 2018 Spring Whole Foods Exhibition Xiamen Forum
.
In order to have a larger space to display the brands and products of Takomachi, to better entertain new and old dealers and friends on a larger stage, and to expand their sales channels
.

Distributors are enthusiastic about product selection.
Whole Foods Exhibition is ready for everything .
The
  organizer revealed that many old customers have booked booths at this year's Whole Foods Exhibition during the 2017 National High-end Food Exhibition and China Candy and Snacks Exhibition (Ningbo), and there are already more than 200 food companies.
Companies and organizers contact the organizers about the exhibition.
There are old customers who have participated in previous exhibitions, as well as industry rookies who have entered the Whole Foods Show for the first time.
They not only cover most of the outstanding domestic food companies, but also the United Kingdom, the United States, Italy, and Russia.
And other countries and other imported food companies
.
Many excellent food companies from Taiwan, such as Yi Nong, San Jia Xin, Hui Cuisine International, Xinpin International, etc.
, also organized groups to participate in the exhibition.
The organizers also expressed their warm welcome and planned a separate exhibition area for this purpose.

.
According to the organizer, not only the booth reservations are popular, but also professional buyers and visitors from all walks of life are also paying close attention to this spring exhibition.
Every day, dealers inquire about the date of the exhibition and other related matters, and they are eager to try it out
.
At present, the number of purchasers and professional visitors from food distributors, supermarkets, shopping malls, and chain stores from all over the country and even overseas markets has exceeded 20,000
.

  The 2018 Spring Whole Foods Exhibition is supported by the China Non-staple Food Circulation Association and the Hong Kong International Food Association, and is hosted by Longpin Tin Exhibition
.
The total exhibition area of ​​the Whole Foods Exhibition is about 15,000 square meters.
It is expected that more than 260 food companies will participate in the exhibition, involving cakes and biscuits, cartoon toy food, candy chocolate, jelly pudding, soy products and meat products, snack food, and dairy beverages, etc.
each category
.

  Wang Haining also revealed to reporters that during the Whole Foods Show, the "2018 China Top 100 High-end Pastry Gold Sellers®", "2018 China's Top 50 Cartoon Toys and Food Gold Sellers®" and "2018 China Jelly Pudding Gold Sellers®" will be released at the same time.
Top 25" and other lists to recognize outstanding dealers who have contributed to the development of the industry
.
In addition, the first batch of finalists for the "2018 Top 25 Chinese Candy and Snacks E-commerce Gold Sellers®" will be announced
.
It is reported that the official list of e-commerce will be officially announced at the 2018 Autumn China Candy and Snacks Exhibition and National High-end Food Exhibition to be held in Ningbo from September 1 to 3
.

  Wang Haining told reporters that, including the above-mentioned 4 lists, Longpin Tin Exhibition releases 9 lists of gold dealers every year, involving 550 of China's largest food dealers, and their direct and indirect representative sales in the Chinese food market will reach 1 trillion yuan
.
Wang Haining said that "golden dealers" means gold dealers, and it is appropriate to use these three words to correspond to "excellent dealers who have made outstanding contributions to the development of the industry"
.

  According to the reporter, under the influence of many favorable factors, Whole Foods Exhibition has become a brand activity actively participated in by the whole industry.
I believe that the Xiamen Whole Foods Exhibition to be held from April 26 to 28 will surely refresh everyone
.
Let us "face the sea, spring flowers bloom" together
.