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    Home > Food News > Food Articles > Chilean exporters adjust their business strategies to promote cherries to be sold in China after the Lunar New Year

    Chilean exporters adjust their business strategies to promote cherries to be sold in China after the Lunar New Year

    • Last Update: 2022-03-03
    • Source: Internet
    • Author: User
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    Ronald Bowen, President of the Chilean Fruit Exporters Association (ASOEX)nald Bown) recently stated that ASOEX is preparing to inject more resources into the cherries sales activities in China in February to strengthen the promotion of cherries in China after the Chinese New Year, especially during Valentine's Day, Lantern Festival and the Beijing Winter Olympics.
    strategy
    .
     
    Chile's "Financial Daily" reported on February 6, Bowen pointed out that the ASOEX cherries committee (Comité de Cerezas) is increasing the promotion of cherries in China to further promote the consumption of cherries in China, especially during the Chinese lunar calendar.
    After the new year, the concept of cherries was introduced as the "fruit of good luck" (Fruta de la Buena Suerte)
    .
     
    The start of the Chinese Lunar New Year celebrations also marks the arrival of the peak season for Chilean cherries to export
    .
    Similar to the difficult situation caused by the COVID-19 pandemic in the 2020 cherries export season, cherries exports this season also have to face many obstacles caused by the crisis in the international logistics system
    .
     
    Bowen said that this is an export season with many uncertainties, and it is also an export season that requires full coordination and cooperation between the entire cherries industry and the Chilean and Chinese authorities
    .
    So far, as much as 88% of Chilean cherries this season have been shipped to China
    .
    This figure is down 3 percentage points compared to the previous season, due to an increase in the number of cherries exported to markets such as the US, South Korea, Vietnam, India, Thailand and Russia this season
    .
     
      But despite this, the Chilean cherries industry has managed to keep its shipments to the Chinese market within the estimated range
    .
    As a result, Chilean cherries exports to China are expected to increase by about 2.
    6% over the previous season by the end of the season, reaching the industry forecast (361,840 tonnes)
    .
    fruit exportBeijing
     
      Chile's "Financial Daily" reported on February 6, Bowen pointed out that the ASOEX cherries committee (Comité de Cerezas) is increasing the promotion of cherries in China to further promote the consumption of cherries in China, especially during the Chinese lunar calendar.
    After the new year, the concept of cherries was introduced as the "fruit of good luck" (Fruta de la Buena Suerte)
    .
     
      The start of the Chinese Lunar New Year celebrations also marks the arrival of the peak season for Chilean cherries to export
    .
    Similar to the difficult situation caused by the COVID-19 pandemic in the 2020 cherries export season, cherries exports this season also have to face many obstacles caused by the crisis in the international logistics system
    .
     
      Bowen said that this is an export season with many uncertainties, and it is also an export season that requires full coordination and cooperation between the entire cherries industry and the Chilean and Chinese authorities
    .
    So far, as much as 88% of Chilean cherries this season have been shipped to China
    .
    This figure is down 3 percentage points compared to the previous season, due to an increase in the number of cherries exported to markets such as the US, South Korea, Vietnam, India, Thailand and Russia this season
    .
     
      But despite this, the Chilean cherries industry has managed to keep its shipments to the Chinese market within the estimated range
    .
    As a result, Chilean cherries exports to China are expected to increase by about 2.
    6% over the previous season by the end of the season, reaching the industry forecast (361,840 tonnes)
    .
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