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Chilean cherries will be sold in China this season!

 Last Update: 2023-02-02
 Source: Internet
 Author: User

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To help cherry dealers and wholesalers increase sales and adapt to new market conditions, Freya Huang, China Market Coordinator of the Association of Chilean Fruit Exporters (ASOEX), recently held a WeChat conference to introduce Chilean cherry sales in the Chinese market
.

Chile's SimFruit website reported that during the meeting, Carvajal introduced the latest export data of Chilean cherries for the 2022/23 season, as of December 22, 2022, Chile exported a total of 206713 tons of fresh cherries, an increase of 100% over the same period of the previous season, of which 95% went to the Chinese market
.

Carvajal said that in order to ensure that the export cherries arrive in China with high freshness, a total of 39 cherry express and 11 ordinary ships
will be arranged this season.
In addition, for the first time, Chilean exporters have used refrigerated charter vessels, one of which has already left Puerto de Coronel for China
.

Carvajal also said that despite the many challenges, Chilean fruit producers are optimistic
about the Chinese market.
"ASOEX and its cherry committee have jointly launched a series of marketing activities that will last until the Chinese New Year, with the aim of supporting cherry dealers to carry out online and offline promotional activities to highlight the nutritional value and vitamin content
of cherries.
"

Freya Wong introduced that the theme of this season's cherry promotion is "Red Luck Moment, One Bite", which binds cherries with the red color symbolizing good luck in Chinese culture, and designs a variety of promotional posters for distribution
to cherry retailers.

She stressed that this season's online event focused on social platforms such as Weibo, WeChat, Xiaohongshu and Douyin, where more than 200 celebrities and social media influencers jointly promoted cherries
.
Major e-commerce platforms such as Tmall, JD.
com, Pinduoduo and Douyin will remain the main channels for online sales of cherries, while Freshippo, Ele.
me and Meituan will provide home delivery services
.

"We will have stronger offline activities
this season than in previous years.
The Chilean Cherry Commission will collaborate with JD.
com, Tmall and Pinduoduo to display cherry slogans
at multiple landmarks in China.
Freya Wong added
.

In terms of offline strategy, Chilean cherry operators will cooperate with 15 supermarket chains including Sam's Club, Metro and RT-Mart, 3 boutique chains including Seven Fresh, Hema and Olé', and 5 fruit chains including Pagoda and Xianfeng Fruit to launch more than 12,000 promotional activities
.

In addition, a number of promotional activities will be held in the wholesale markets of Guangzhou, Shanghai, Baoding, Chengdu, Qingdao, Guiyang and Changsha to increase consumer enthusiasm for Chilean cherries, and market managers and dealers will be invited to participate in online discussions to address the challenges
that arise.

At the end of the meeting, Carvajal stressed that most of the Chilean cherries exported to China are supplied by the member companies of the Chilean Cherry Committee, and the further improvement of logistics efficiency this season ensures the quality
of the fruit.

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