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According to data from the National Bureau of Statistics, the population of children aged 0-14 in China has exceeded 230 million, of which the number of children aged 3-12 has exceeded 150 million.
Children's snacks market has great potential
In the development process of China's snack market, there are very few snacks specifically for children, but children's snacks are a market with huge potential
For young consumers, snacks in childhood are nothing more than candy, chocolate, snow cakes, spicy strips, fried puffed foods, etc.
In recent years, brands focusing on children's snacks have emerged, and the variety of children's snack products has begun to increase
The "General Requirements for Children's Snacks" points out that children's snacks are foods suitable for children aged 3 to 12 years old, which are used to supplement energy, balance nutrition or increase water, and can relax and feel happy
Under this circumstance, children's snacks on the market began to focus on "health", "no additives", "nutrition" and other selling points, and more and more products were "subtracted".
When searching for "children's snacks" on the e-commerce platform, you can see various "no added" labels for some products
Master the Addition
There is indeed a large consumer demand for healthy children's snacks, but "no additives" is a subcategory of healthy snacks
However, compared to reducing sugar, salt, etc.
According to industry insiders, for children's snacks, the "General Requirements for Children's Snacks" is a good guideline, which contains both no-brainers and suggestions, just as the use of food additives should be in line with the standards for complementary foods for infants and young children, and the use must be mastered.
Industry insiders said that children's snacks are a potential market, and the number of consumer groups and the needs of consumer groups are relatively large
(Source: Mother and Child Times)
"China Food News" (07 edition on March 22, 2022)
(Editor-in-charge: Zhu Meiqiao)
