Children's snacks are on the rise

In the era when milk powder and diapers "dominate" the children's market, other categories seem to be small and transparent, and it is difficult to take root in the hearts of consumers

Domestic new brands "out of the circle"

At present, domestic brands dominate the children's snack market

According to the "2020 Tmall Snacks Market Analysis Report", the number of entrants into the children's snack market has increased, and existing brands are mainly divided into two categories: one is professional snack brands, such as BESTORE "Xiao Shi Xian" and Three Squirrels "Xiaolu Lanlan" ”, Baicao Flavor “Tong An’an Children”, and the other is the category extension of maternal and infant brands, expanding from infant food supplements to children’s snacks, such as Ying’s and Babie’s greedy

Xiaolu Lanlan is attached to the supply chain of three squirrels with a capacity of tens of millions and professional R&D institutions and quality inspection institutions

Safe and healthy snacks "favored"

What are "children's snacks"? The group standard "General Requirements for Children's Snacks" released in May 2020 defined "children's snacks" for the first time, that is, food that is used to supplement nutrition (or balance nutrition), relax, and feel good outside the main meal

A survey shows that mothers prefer professional and safe children's snack brands

The fact that the Garbo brand has dropped out of the top five in this list also reminds the industry of its adherence to the bottom line of safety

Industry insiders also reminded that, at present, although the children's snack market is large, new domestic brands have achieved staged victories through their strong product and brand power, but the competition on the track is increasingly fierce, and healthy children's snacks are in the ascendant.

(Comprehensive arrangement by Gao Jiaodi)

"China Food News" (Version 02, June 25, 2021)

(Editor-in-charge: Gao Jiaodi)