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China Quality News Network Recently, two large supermarkets in the town of Alukol Qitianshan in Chifeng City, Inner Mongolia, opened counters to sell dairy products made by herders hand-made workshops. For more than
years, ethnic traditional dairy products produced by small workshops in grassland pastoral areas of Inner Mongolia Autonomous Region have been restricted by product labeling, packaging specifications, inspection and testing, etc.
In order to crack this difficult problem, Chifeng City, Alukol Flag Market Supervision Bureau first try, take the lead with the local flag government in Tianshan Town, the major businessmen to discuss the establishment of national traditional dairy products sales zone matters, the first batch of preferably recommended 8 manual dairy products recently stationed in two large local supermarkets.
In the early stage of the stationing, Shangchao to support the main, set up a sales area to exempt rental fees and to enter the artisan workshop equipped with a sales counter, while free product publicity and display, in a reasonable price range more profit to the resident manual workshop.
this mutually beneficial and win-win model has been recognized by Shangchao and Handicrafts in both directions.
, the Alukol Flag Market Supervision Bureau is carrying out household surveys, mapping the bottom file, to determine compliance with the licensing of manual workshops.
will promote the development of the local ethnic traditional dairy industry from three aspects.
is to further standardize dairy production and processing behavior, mature one to guide into the resident super one.
30 June, all traditional dairy artisan products that meet the requirements for full license will be able to flow to the market.
Second, to carry out special rectification, increase the investigation and prosecution of cases, crack down on counterfeit sales, illegal addition of food additives and non-edible substances and other illegal acts, resolutely outlaw the "black factory" "black nest" "black workshop", purify the national traditional dairy market, through the expansion of sales channels to force manual dairy processing standardized production, to create a safe and healthy production and consumption environment.
3 is to actively support the national traditional dairy artisans to apply for trademark registration and registration of geographical indications products, to create a "flag pure" regional public brand, improve the influence and visibility of local traditional dairy products.