ChemChina's acquisition of KraussMaffei to achieve better and faster docking

At the beginning of this year, ChemChina announced the acquisition of KraussMaffei of Germany for 925 million euros, which is China's largest investment in Germany
.
At present, this merger has been successfully completed
.
Two weeks after the delivery, Frank Stiller, CEO of KraussMaffei, Germany, led the management team to China to integrate with the chemical equipment sector under China National Chemical Corporation
.
It took only 4 months from the announcement of mergers and acquisitions and the closing to the initiation of deep integration.
Such an astonishing speed reflects the urgency of the two parties
.
Through the docking of "German Industry 4.
0" and "Made in China 2025", ChemChina is also making every effort to explore and practice supply-side structural reforms in the field of industrial manufacturing
.
"Our integration is not a simple docking, but a deep integration
.
To be more precise, it is to reengineer ChemChina’s equipment companies in accordance with KraussMaffei’s concepts, processes and standards.
KraussMaffei will be The leader of this process
.
" said Ren Jianxin, chairman of China National Chemical Corporation
.
It is understood that KraussMaffei is the world’s leading manufacturer of plastics and rubber processing machinery and equipment, with a history of 178 years.
It has established three well-known brands as KraussMaffei, Berstorff and Netstal.
, Packaging, medical, construction industry and other industries, as well as electrical and electronic products and home appliances manufacturers to provide services
.
If you compare a wide range of component products such as car dashboards, medical capsules, and drone wingspans to "eggs," then the machine produced by KraussMaffei is the "chicken" that lays eggs
.
On this basis, customers can "customize" whether they lay eggs for them as "chicken", "duck" or "magpie" according to their needs
.
Of course, the subsequent 24-hour maintenance service is also essential
.
"Like the chicken laying eggs, the entire KraussMaffei integrated solution of R&D, design, production and maintenance is a complex and sophisticated highly integrated system of information technology and manufacturing.
Life, it is the blood of German precision manufacturing and the genes of advanced manufacturing," Ren Jianxin said, "German industry is an ecosystem
.
Our mergers and acquisitions are not just as simple as using technology and brand
.
"The chemical equipment manufacturing sector under ChemChina currently mainly produces rubber machinery, chemical equipment, parts, etc.
, but it is scattered in many companies and has a loose organizational structure.
Each company’s products are alone in the market, with technical content and service quality.
All are limited, and there is even internal competition
.
For this reason, ChemChina first carried out organizational changes in its equipment manufacturing sector, and organized its dispersed enterprises and products into three business divisions, namely, the complete machine division and the parts division.
, Maintenance Division, corresponding to the organizational structure of KraussMaffei, in order to achieve better and faster docking
.
In this process, according to KraussMaffei's supply concept, it is no longer what products the company can produce.
It is to provide customers with a combination of products and services
.
To understand technology, products, services and production capacity in accordance with the thinking of "flashback" and "combination", this is also a new practice of supply-side structural reform
.
To this end, ChemChina Together with KraussMaffei, they sorted out 9 work modules and 37 integration measures.
Joint research and development, technology improvement, talent training, logistics and marketing network sharing, etc.
will be carried out one after another
.
For example, each company under ChemChina can become KraussMaffei’s supporting suppliers in the Chinese market make full use of production capacity while reducing KraussMaffei’s production costs, while realizing the transfer of corresponding technologies and improving the level of informatization applications
.
For KraussMaffei, Docking and integration is not just a one-way output, the market is also an important foothold
.
Frank Stiller told reporters that on the one hand, ChemChina’s machinery manufacturing business can take advantage of KraussMaffei’s mature global network and brand , To achieve a breakthrough in the global market; on the other hand, KraussMaffei can use ChemChina to gain access to the Asia-Pacific market and gain a leap in market share in Asia, a global manufacturing base
.
In fact, as low-end manufacturing has moved around The country shifts, the pressure to upgrade China's manufacturing industry is increasing, and the production machinery of the manufacturing industry is also facing supply-side structural reforms.
This is an important reason why Chinese companies and European and American manufacturing companies frequently throw olive branches.
In 2015, China initiated a total of German companies.
36 mergers and acquisitions, a record
.
It is foreseeable that KraussMaffei's rubber and plastic extrusion equipment and reaction process equipment will play an important role in the equipment upgrades and product upgrades of downstream manufacturers in China.
At the same time, the "Belt and Road" initiative will also bring more The large market imagination will drive China's manufacturing industry, especially the manufacturing of light industrial products, to sail to the sea
.