Chaos of collagen market to be solved experts call for multiple efforts of production supervision

China.com.cn oct.21 (reporter Xie Lingyu) media recently reported that it sent seven brands of oral collagen products for examination, three of which did not detect the characteristic amino acids of collagen, and the collagen content of the other four products was far lower than the publicity The industry calls for a unified standard to regulate market chaos as soon as possible Cai Muyi, President of China food [- 1.34%] Fermentation Industry Research Institute, said in an interview with a reporter from China net consumer channel that the basic connotation of collagen products should be clarified Producers should be clearly identified The government should strengthen the supervision and make the collagen industry clean
Recently, media reported that seven oral collagen products, FANCL (no addition), Lumi, MARUMI, Tomson Bijian, YanRuYu, limitless and anjieyu, were sent for examination The results showed that hydroxyproline, the characteristic amino acid of collagen, was not detected in three products, namely Tomson Bijian collagen powder, YanRuYu collagen oral liquid and limitless meizili collagen fruit beverage Amino acid The collagen content of the other four products is far lower than the declared content One industry observer said, "many consumers drink collagen oral liquid as a beauty drink, and believe in its health care efficacy, but in fact, as a common food, the promotion of its efficacy is illegal, and the form of oral liquid will also imply and hypnotize consumers, which has good health care efficacy and even efficacy." He also said capsules and oral liquids suggested that the products were too medicinal and should be regulated The data shows that the market consumption of collagen in China is about 3000 tons in 2006 In 2013, the market scale of collagen in China is expected to reach 8.578 billion yuan, and the consumption is expected to reach 20000 tons in 2015, with an average compound growth rate of 23.47% It is reported that an internal report of China Food Science and technology society once pointed out that there are hydrolysis or enzymolysis processes in the collagen production process, and many products have finally existed in the form of polypeptides, so the industry has not formed a unified standard for collagen products In addition, the industry also needs to identify specific indicators of collagen, such as the proportion of hydroxyproline content, or the total content of glycine, proline and hydroxyproline accounts for about 50% of protein It is understood that the national standard of "hydrolyzed collagen" was consulted in 2007, but the draft was once pointed out by the industry that "the operability is not good enough", and the final version has never been implemented At present, major companies implement their own enterprise standards "The collagen industry has been in trouble for many times, and there is no unified standard for collagen products at present, and the specific indicators are not clear." Industry insiders pointed out that the state should issue relevant standards as soon as possible, clear scientific positioning of collagen, in order to eliminate false and exaggerated publicity space Zhang yongru, executive vice president and Secretary General of Guangdong Health Industry Association, told the media: "at present, some collagen products adopt QS food standard, some use health food standard, and there is no unified standard Some products without health food approval are also promoting beauty and anti-aging According to the relevant domestic laws and regulations, only those who have passed the animal effectiveness test and obtained the health food approval can publicize the efficacy according to the approved content, and ordinary food cannot publicize the efficacy " Cai Muyi, President of China Food Fermentation Industry Research Institute, pointed out that many enterprises did not clarify these basic connotations in production and brand promotion, and confused collagen and collagen peptide, resulting in market confusion and consumer confusion He believes that producers should make clear their marks, consumers should make reasonable choices, the government should strengthen supervision, clarify the confusion, and give the collagen industry a clean slate
During the long National Day holiday, the State Food and drug administration asked for opinions on the new regulation of health food regulation on the official website, and proposed to prohibit the production and sale of food in tablet, capsule, oral liquid, pill and other shapes from January 1, 2014 "If only the QS mark is obtained, the State Food and drug administration plans to prohibit the production and sale of food in tablet, capsule and other shapes from January 1, 2014 , oral liquid, pill and other shapes are produced and sold; it is prohibited to claim that nutritional supplements have health care functions " The market chaos has given birth to the standard The value of collagen has indeed been recognized by the academic community, and the best-selling products at home and abroad for many years have also been favored by consumers However, there are many problems behind the hot sales market In view of the chaotic collagen market, various countries have issued standards to make the market orderly competitive and have laws to follow In 2005, Beijing Huada Jierui Biotechnology Co., Ltd., the national three glue testing center and the authoritative unit of collagen research, drafted the industry standard of collagen, which was issued on January 1, 2006 after being verified by the Ministry of light industry, as the industry standard that can be referenced by all production units nationwide The definition, market standard and test method of collagen were clearly defined In addition to industry standards, every collagen product enterprise in China is required to formulate corresponding enterprise standards The ASTM Standardization Committee of the United States also launched the standard "about type I collagen as implant materials for surgery and as tissue engineering matrix" in 2002 Some experts and scholars believe that market chaos requires not only the government to issue standards, but also experts and scholars to formulate norms in the field of professional research, do a good job in science popularization, lead enterprises to regulate production and publicity, and lead consumers to correctly select appropriate products To standardize the collagen market, the government, academic institutions, enterprises, media, the public and other social forces need to work together to promote the standardized development of scientific research and market fields First of all, enterprises should strengthen their sense of social responsibility and self-discipline The market confusion of collagen mainly includes unclear product characterization, material source and extraction technology The product belongs to collagen, collagen peptide or gelatin, which is extracted from pigskin, cowhide or fish skin (salmon, COD, etc.) These key information is not clearly marked on the product packaging, leading to Taiji in case of problems, and consumers are confused As a health product for sale, health food declaration is also required Carry out the production and publicity of products in accordance with the requirements of laws and regulations
Secondly, the government departments should further introduce and refine laws and regulations, strengthen supervision and rectification, and make the market orderly competitive; the publicity and promotion of some science popularization organizations and news reports should be more professional and standardized, and actively guide consumers to correctly understand collagen; consumers should also carefully identify a variety of collagen products, and select legal, compliant and appropriate products according to their own needs When the effect of health care and beauty products Experts pointed out that collagen food, health products in the United States, Japan and other developed countries have become people's favorite products, its popularity is similar to our cooking MSG, indispensable every day China's collagen R & D and application are in a critical period of development At present, scientific research is active, consumer demand is strong, and investment enthusiasm is high It needs special attention, support and care from all walks of life, so that it can develop and mature as soon as possible, and benefit the national health (China net financial center)