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China Coatings Network
: At the
,
market competition is becoming increasingly fierce, more and more enterprises began to seek new market profit points. Under the background of the new urbanization and environmental consumption business opportunities, channel sinking and environmental reform have become the key work of many
coating
enterprises at the time.
At present, many
coating brands
found that the first- and second-tier urban paint market is becoming increasingly saturated, but the third- and fourth-tier cities of the paint market demand is showing a rising trend, the emergence of this phenomenon, so that many paint brands have sniffed business opportunities, paint brands have begun to sink channels. It is also because of this follow-up situation, the three or four-tier city paint brands springing up, resulting in the market more porridge less situation, followed by a fierce market war began.
In addition, the current second- and third-tier city real estate sales situation is better than the first-tier cities, and the second- and third-tier cities consumption level growth rate is similar to the first-tier cities, consumption growth rate of paint consumption stimulus is higher than the first-tier cities, therefore, the forecast of second- and third-tier cities paint demand growth rate will be faster. Paying attention to the second- and third-tier city market will help paint brands expand their market share more quickly.
building materials are adapted to the era of environmental protection consumption products, the future development potential is huge. The re-upgrading of the concept of consumption will enhance people's demand for environmentally friendly building materials, the city pm2.5, sulfur dioxide, carbon dioxide and other pollutants emissions and existence, to a large extent will promote people to pay more attention to building materials space environmental protection, environmental protection decoration room increase and many other factors will affect the future development of the paint industry.
fact, environmental protection coatings to meet the interests of consumers for healthy building materials, with the rationalization of the paint consumer groups, environmental protection needs will bring new business opportunities to environmental protection paint brands. In addition, with the rising income of urban residents in China, there are higher and higher demands on housing. Coupled with the Ministry of Housing and Construction on energy conservation and emission reduction to introduce incentive policies, but also accelerate the development of China's environmentally friendly decoration residential, environmental protection decoration residential growth means that the overall demand for environmental protection paint increased.
from this point of view, channel sinking, environmental reform will bring huge development opportunities for paint enterprises, paint enterprises should firmly grasp this market profit point.