Channel cost savings high-rise coating business operations need to move with the trend

China Coatings Network
: With the continuous development of the industry,
coatings
market some shortcomings are gradually highlighted, hindering the development of the industry. Among them, channel cost is the biggest obstacle, because the brand in order to penetrate the market, will expand the channel on a large scale, but the channel cost increase hinders the expansion speed. In this
, the
and coatings companies need to move with the trend.
rising rental costs is the main reason for the increase in channel costs. In the eyes of the industry, the primary reason for pushing up channel costs is the rental of the store. It is understood that the rent of paint stores in recent years has risen very fast, which is an indisputable fact. Related people said: "The store is a form of commercial real estate, its own new store property costs are rising, while the store's operating costs are also increasing year by year, coupled with the strong position of the store, in recent years, rents have increased by more than 10% per year."
rising operating costs are another reason for the high cost of channels. At present, China has begun to enter the era of high and middle-wages, almost most of the paint companies in their channel operations are significantly higher wages, which also led to higher channel operating costs. Now the market competition is very fierce, for the terminal, excellent shop assistant is a scarce core resource. In order to keep people, high wages, high rates are also things that enterprises have to do, paint enterprises channel operation of the human hard costs will only continue to rise.
the channel construction of coating enterprises, under the influence of many factors, its cost is rising. This in the housing market downturn, raw materials and other costs on the basis of rising, no doubt to paint enterprises bring great pressure.
However, in this "channel for the king" era, the channel is strong enterprises, paint enterprises in this case, it is urgent to expand other sales channels to ease the pressure of high-cost channels, so as to change.
, paint enterprises channel costs rise, paint enterprises want to develop, we must find a way to reduce.