CCTV exposure e-commerce sales fake flooring enterprise e-commerce road to add "blocking"

China Paint Network
News:
According to CCTV Financial Channel reported that in the second half of 2014, the State Administration for Industry and Commerce, the China Consumer Association twice on the network trading platform sales of goods quality testing, in the nine e-commerce platforms tested, 7 are selling counterfeit or non-conforming quality goods, the problem rate is about 77.8%. E-commerce platform sales of Samsung mobile phone brand genuine rate of 0, Xiaomi mobile phone genuine rate of only 40%. This is undoubtedly to the active layout of e-commerce floor enterprises, and then added some "blocking".
The fire of e-commerce is burning more and more, flooring enterprises face difficulties
2014 is the flooring industry "difficult" year, the real estate industry cooling, quality inspection waves continue, some flooring enterprises closed down ... But also this year, Taobao double eleven sales reached 57.1 billion yuan, a record, Lin's wood industry, all friends and other flooring enterprises have also broken the billion yuan mark on the same day. In addition, according to the central bank statistics, in the first half of 2014 alone, China's online shopping users reached 350 million people, the total amount of online sales increased to 1.05 trillion yuan. In the recession of 2014, e-commerce seems to have become the new flooring enterprises "life-saving straw", but also led to more and more floorers began to lay out e-commerce channels, in order to get a "piece of the pie".
E-commerce problems frequently, the flooring enterprise e-commerce road to add "blocking
According to CCTV reports, the State Administration for Industry and Commerce, the Chinese Consumer Association extracted 92 samples of 38 samples are not genuine, there are counterfeit, refurbished, product content and publicity does not match, no 3C certification, unauthorized formal channel sales and other issues. Sales of non-genuine websites involving JD.com, Taobao, Tmall, Shop 1, Zhongguancun e-Mall and so on. In fact, this is not the first time that e-commerce has been exposed. Unfortunately, these problems have not been well addressed.
on the one hand, relevant laws and regulations lag behind, supervision and management is difficult to put in place; On the other hand, the network is a virtual market, the buyer's online shopping is nothing but a convenient and cheap, which leads to a part of the seller profit is the map, once encountered problems, but also because of the virtual nature of the network, and thus can not find the responsible person.
exposure of this problem, really let is actively taking the road of e-commerce floor enterprises "headache": give up e-commerce? But this is a big trend, consumers also more and more like such consumption channels; Keep doing e-commerce? But the problem is constantly exposed, consumers for e-commerce credibility will be more questionable, obviously not conducive to product sales. It seems that doing and not doing, are very difficult.
the road to e-commerce still has to go, but the flooring enterprises need to be fully prepared
As the saying goes, there are good things, no problems, you can never progress. Therefore, the author believes that CCTV's exposure, will certainly let the online dealers and third-party platform began to improve. Flooring enterprises now have to do is to ensure the quality of products, only to do so, will never be afraid of consumer complaints. Of course, we should also build a sound after-sales service system, until the consumer products have problems, can be resolved in a timely manner, so that consumer satisfaction, so as to establish the credibility and reputation of the brand.
In fact, no matter how many problems e-commerce, as long as the flooring enterprises insist on doing their own, the quality of the product in the first place, and better for consumers to solve all pre-sale, after-sales problems, the author believes that this market, there will still be a lot of "silt without dyeing" benchmark enterprises.