Carry forward the small perilla and embrace big health 2021 the first China Huanan perilla festival kicks off

News from this website On September 11, the 2021 First China Huanan Perilla Festival and Perilla Seed Oil and Linolenic Acid Industry Forum kicked off in Huanan County, Heilongjiang Province, the "Hometown of Perilla in China"

The homology of medicine and food achieves the health and vitality of perilla

Perilla is an annual herb originating from Asia, belonging to Lamiaceae (Mint family).

At the forum, experts such as Liu Long, Dean of the Institute of Industrial Technology of Jiangnan University, Chang Ming, a professor of the School of Food Science of Jiangnan University, Zhang Baixi, an associate researcher of the National Functional Food Engineering Technology Research Center of Jiangnan University, and Li Congwei, a professor of the Institute of Life Sciences of Heilongjiang University, and other experts respectively learned from perilla oil.

Jia Yaguang, vice chairman of the China Health Care Association, pointed out in the report that experiments have shown that regular consumption of blended oil containing α-linolenic acid for cooking can improve the body's immunity after about half a year to a year

Small products made into a big industry to revitalize the countryside

Huanan County, Heilongjiang Province has the national agricultural product geographical indication of "Hunan Perilla" and is the "Hometown of Perilla in China"

According to a person from the Agriculture and Rural Affairs Bureau of Huanan County, the county will have a planting area of ​​104,000 mu of perilla in 2021, and the planting area will be more than 100,000 mu for four consecutive years.

Liang Qingmin, secretary of the Huanan County Party Committee, said that Huanan County fully relies on the resource advantages of "cold land dragon medicine", firmly anchors the development direction of "medicine and food homology", vigorously implements the under-forest economic improvement project, and carefully builds "Hunan Perilla" The characteristic brand has successively won the honorary titles of National Forest Economic Demonstration County, Demonstration County of the Construction of Chinese Medicinal Material Base in the Province, and Production Base of Perilla vulgaris in the Province

Wonderful Marketing Achievements Perilla Prosperous Market

A good perilla needs a good market, and a good market relays good marketing

South China Perilla has attracted the attention of health industry companies

Wan Lanlan, general manager of Nanjing Hantang Zisu Brand Management Co.

Wan Lanlan said that the Han and Tang Dynasties Zisu will "popularize the knowledge of perilla culture, ensure the health of the masses, continuously meet the material and spiritual and cultural needs of the vast number of perilla lovers, and improve their quality of life and health".

Wang Kun, general manager of Nanjing Perilla Family Biological Research Company and founder of Nanjing Hantang Zisu brand, said that perilla industry is a rising star in the development of China's big health industry, shouldering the dual responsibility of promoting health concepts and creating healthy products

(Li Song)

Responsible editor: Wang Jinchen Review: Ouyang Meihua