Can the house join the self-operated fun shop pre-made dishes?

Compared with two months ago, the pre-made dishes of the offline fun shop are different from those

In the industry's view, the negative entanglement has made the fun store pre-made dishes fall in the first step, plus there is no successful single store case to choose to open to join, it is inevitable that there is a suspicion

Suspension of franchise to open their own stores

The Qudian Group has made new progress

On September 6, Qudian Group mentioned in the column on Qudian prefabricated dishes in the second quarter of 2022 results announcement that after assessing the current market conditions, the company decided to streamline Qudian's prepared dishes business

An industry insider close to the Qudian Group revealed to the Beijing Business Daily reporter that "it is not to abandon the prefabricated dish business, but to open its own stores through offline channels.

In order to quickly make pre-made dishes famous, Qudian Group once launched various plans

"Black History" stranded the business

Qudian Group took a roller coaster ride in just two months, also because of the pre-made dishes, which made it deeply involved in the whirlpool

Although there is no direct response to prove that the above reasons led to the streamlining of the Qudian Group's pre-made cuisine business and the suspension of franchises, it is inevitable that the outside world will link the current adjustment with the past controversy, perhaps because these supervisions and condemnations have forced the Qudian Group to make adjustments

The Beijing Business Daily reporter noticed that the qudian pre-made dish and Luo Min gradually drew a clear line

In addition, from the announcement of the fun store and the stranding of the franchise business, it can also be seen that the pre-made dishes are no longer the whole of

Wen Zhihong, a senior chain industry expert, said that "the plan previously released by Qudian is too idealistic and difficult to achieve

Self-operation will increase the financial pressure

From the current point of view, the pre-made dish business is no longer the whole of Qudian, and "streamlining" may be the best choice for

In the eyes of industry insiders, prefabricated dishes are still in the early stage of development, and the problems are gradually becoming prominent while developing rapidly, which is also the reason why

Wu Daiqi, CEO of Shenzhen Siqisheng Company, believes that when the brand does not appear mature single-store model, it will be difficult for franchisees to achieve profitability, and at this time it will be considered that the company is cutting the leeks of franchisees

Yuan Shuai, executive director of the Zhongguancun Internet of Things Digital Rural Revitalization Training Institute, said that the choice of play mode of Qudian is closely related

Yuan Shuai stressed that the prefabricated dishes to obtain consumer recognition also need a certain process and time, through marketing and price wars to lay the foundation, it is better to improve product quality and brand reputation to occupy the market, which is the brand's long-term survival.

Beijing Business Daily reporter Guo Binlu Zhang Tianyuan

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The main business is also worrying about the store's internal and external difficulties

On the evening of September 6, Qudian, a U.
S.
-listed company, released its unaudited second-quarter financial report
.
With the news of the company's revenue and net profit both declining, the stock price of Qudian fell in response, falling by more than 12%
at one point.
It ended up down 9.
93% on the day, with the stock trading at $
0.
8435.

According to the financial report data, Qudian's revenue in the second quarter of 2022 was 105 million yuan, down 74.
4% from 412 million yuan in the same period of the previous year; Net loss attributable to shareholders of the company was 61.
3 million yuan, compared with a net profit of 270 million yuan in the same period last year, a year-on-year decrease of 122.
71%.

Qudian's net loss for the first quarter of 2022 was 144 million yuan, narrowing by 63%
sequentially.

Beijing Business Daily reporter combed and found that since qudian was listed in October 2017, in the quarterly disclosure of financial reports, the revenue of 105 million yuan in the second quarter of 2022 reached a record low
.
The year-on-year decline of 74.
4% is also the largest single-quarter revenue decline in Qudian in the past seven quarters
.

In terms of operating costs, due to the investment in prepared dishes, Qudian's operating costs in the second quarter increased by 53% to 136 million yuan; sales and marketing expenses increased by 82.
6% to 53.
2 million yuan
.

As an institution that started with a financial business, the main business of Qudian is also marginalized
.
According to the financial report, the revenue of Qudian's loan business fell by 47.
6% to 6.
6 million yuan, compared with 12.
6 million yuan in the same period last year; Financing income was 66.
2 million yuan, down 78.
8%
year-on-year.
As of the end of June 2022, the total outstanding loan balance of Qudian was 700 million yuan, down 54.
4%
from the previous quarter.

Qudian also mentioned in the financial report that the main reason for the decline in loan business income was the decrease in off-balance sheet loan transaction volume in the quarter, and the decrease in financing income was due to the decrease
in the average balance of loans on the balance sheet.

At the same time, compared with the expressions such as "may terminate the credit business" mentioned in the previous financial report, Qudian also made it clear in the 2022 financial report that the company has decided to stop new credit issuances from September 6, and future revenue may continue to decline
.

Su Xiaorui, senior analyst of the financial industry at Analysys, said that there are many reasons for the sharp decline in qudian revenue, one is that the current economic background is under pressure on the business, which drags down the performance; Second, supervision continues to tighten, and some edge-skimming and even violations have been vigorously rectified
.

As for Qudian's suspension of credit business, Wang Peng, a researcher at the Beijing Academy of Social Sciences and the Intelligent Society Governance Research Center of Chinese Min University, pointed out that Qudian had previously planned to develop the prefabricated dish business, but because of "historical problems", it was boycotted
by users.
In the case of the limitations of the development of the financial business itself, it is understandable that Qudian will abandon this business segment, so that it can concentrate all its energy on new business
.

(Beijing Business Daily reporter Liao Meng)