Can infant formula companies take everything for the young and the old?

With the decline of the birth population in China, the competition in the infant formula milk powder market has become increasingly fierce.

Multi-enterprise launches single-product card slot market

In order to better seek increments, most of the current infant formula companies have extended their product lines to the layout of whole family nutrition, hoping to improve their performance by expanding their product lines

One type of enterprise is slowly transforming from a single infant formula to whole family nutrition, and successively launching related products

There are also companies that build a family nutrition portfolio and launch a variety of sub-categories

The slowdown in market growth leads to enterprise transformation

Due to the decrease in the number of new births in China, the infant formula market has entered a period of stock competition

Although there are many companies in the field of nutritional products, the industry has always lacked leading brands.

The industry believes that the layout of the whole family nutrition market by major dairy companies for consumers of different ages is conducive to the development of the milk powder market, and also accelerates the competition in the family nutrition market.

Dairy analyst Song Liang said that for companies, family nutrition is both an opportunity and a challenge, and it is not easy for companies to understand it

(Comprehensive arrangement by Wang Jiayi)

"China Food News" (September 29, 2021 03 edition)

(Editor in charge: Zhou Yan)