Build a globally competitive modern tea industry and promote innovation and change in the tea industry (Part I)

The report of the 20th National Congress of the Communist Party of China pointed out, "From now on, the central task of the Communist Party of China is to unite and lead the people of all ethnic groups in the country to build a modern and powerful socialist country in an all-round way, realize the second centenary goal, and comprehensively promote the great rejuvenation
of the Chinese nation with Chinese-style modernization.
" "In the face of the world's unprecedented changes in a century, the development of China's tea industry has also ushered in historic opportunities and faced new challenges
.
To revitalize the Chinese tea century, we should take the creation of a globally competitive modern tea industry as the starting point to promote the overall innovation and reform
of China's tea industry.

Improve the four major capabilities

First, improve the manufacturing capacity
of high-quality tea products.
The first is to change the traditional product manufacturing path
.
Transform from production-oriented to market-oriented, establish the development path
of market demand to determine terminal product production and terminal product guidance raw material manufacturing.
The second is to build a solid foundation
of high-quality tea garden raw materials.
Create a modern tea area
on a large scale.
Realize the quality of tea plant germplasm and scientific management, and ensure the standardization of fresh leaf picking, raw materials, semi-finished products and finished products
.
The third is to adapt to the new needs of regionalization, origin, personalization and comprehensive functions of the tea market, and create an intelligent tea supply chain system
.
Facing market demand, promote the intelligent blending and realize the intelligent integration
of the tea industry and public life.

Second, improve the global allocation capacity
of China's tea industry supply chain.
First, we must focus on allocating advanced production capacity resources
.
Facing the global tea producing areas, docking the modern equipment needs of tea garden transformation and tea industry upgrading, promoting modern tea industry equipment innovation, promoting international trade in processing technology and equipment, and influencing the global tea market
with advanced production technology and equipment.
Second, we should give full play to the advantages of China's wide range of tea products and good quality of special tea, dock with the needs of regional end users, and do a good job in the global allocation
of tea product market resources.
Third, we should give full play to the unique charm of Chinese tea culture, combine the brand communication of Chinese tea series, contain the value of future human lifestyle, and promote the development
of China's global tea market with the dissemination of Chinese tea culture.

Third, improve the capacity
of industrial-scale clusters.
The first is to promote industrial clusters
.
Enhance the manufacturing capabilities
of leading products.
With leading products as the core, promote the diversified innovation of tea industry functions, tea culture function innovation, and tea industry multi-resource integration innovation, build China's tea industry cluster, and form a cluster competitive advantage
.
The second is to promote the ecology of
tea enterprise groups.
Leading the globalization
of the tea industry with leading enterprises.
Give full play to the global market operation and service tea enterprise functions
of leading enterprises.
Do a good job in global supply chain strategic layout and brand communication
.
Build an industrial ecology of "leading enterprises + related enterprises", and form a modern tea industry system
with a sound supply chain system and strong resilience.
The third is to promote product clusters
.
Give full play to the advantages of Chinese tea raw materials and processing technology, combine the elements of Chinese tea culture and the unique "color, aroma, taste and shape" characteristics of Chinese tea, create a diversified product cluster of Chinese tea, and influence and meet the global diversified market
with diversified characteristics.

Finally, enhance the ability
of comprehensive brand influence.
Create a modern tea industry
supported by a brand system.
The first is to reflect the brand support quality service
.
Take the brand as a cultural value symbol to display quality services, and give full play to the carrier role
of regional brands as good services.
The second is to reflect the brand support market expansion
.
Give full play to the influence of the brand on consumers, lead consumers to get close to Chinese tea characteristic products, understand services according to the brand's direction, and experience consumption
.
The third is to reflect the brand's support for sustainable development
.
Give full play to the cluster advantages of China's tea public brand, tea industry brand, enterprise brand and tea product brand, and promote the sustainable development
of modern tea industry with the advantages of brand cluster.

Clarify three strategic tasks

First of all, do the excellent tea industry
.
First, high-quality resources should be required
.
Promote the selection and breeding of high-quality characteristic varieties, promote the integrated application and innovation of tea garden cultivation and tube technology, and establish large-scale ecological high-standard tea gardens
.
Second, the processing technology should be optimized
.
Promote intelligent and standardized production to ensure the production of high-quality tea products
with good quality and marketability.
The third is to achieve excellence
.
Pay attention to regional characteristics, and form local characteristics
in "color, fragrance, taste and shape".
Fourth, fashion.

Keep up with the development of the times and realize the functionalization, life, fashion and convenience of tea products
.
Fifth, culturalization
.
It reflects the essential requirements of tea life and meets people's health and leisure needs
.

Second, strengthen the tea industry
.
First, the overall efficiency is high
.
The tea industry should become a green industry
with simultaneous improvement of ecological benefits, social benefits and economic benefits.
Development of ecological tea gardens
.
Build the tea industry into a pillar industry for rural revitalization in tea-producing areas, and serve farmers to innovate and start businesses, get rich and increase income
.
Second, the service ability is strong
.
From the perspective of service market ability, to establish a market-oriented new modern tea industry, the innovation of tea products should be oriented to the regional market, greatly meet the real market, while guiding and continuously expanding the potential future market, becoming the driving force
for the sustainable development of the tea industry.
From the perspective of serving farmers to improve income, the development of tea industry is combined with collective economic development, with farmers' innovation and entrepreneurship, and with rural development, becoming an important supporting industry
to serve farmers' common prosperity and promote the social development of rural tea areas.
Third, the ability of sustainable development is strong
.
In the process of tea industry development, we continue to innovate the three-party combination model of farmers, enterprises and government, greatly give full play to the enthusiasm of farmers in the production of high-quality raw materials, the enthusiasm of agricultural enterprises in product manufacturing and market operation, the fairness of the supply of government public goods and policy implementation, and realize the sustainable development
of the tea industry.

Finally, make the tea industry
bigger.
The first is to promote the innovation
of tea garden forms.
Create a modern tea industry innovation demonstration zone and a high-quality tea industry export base, promote the development from small-scale tea gardens to large-scale high-quality tea areas, and drive the overall development of
the regional tea industry.
The second is to do a good job in new business innovation
.
Create a big database of the tea industry, based on the modern intelligent tea industry manufacturing base, and build a leading tea industry
that meets the market demand.
The third is to promote industrial innovation
.
Through horizontal expansion, vertical deepening, diversified integration, functional extension and supporting innovation, we use scientific and technological innovation methods to innovate new industries
.
The fourth is to promote product innovation
.
Promote the transformation
of tea from traditional single form to modern diversified product form.
Jump out of the traditional tea classification, accelerate the development of new resources with health care functions, and promote product innovation
such as herbal tea, health tea, flower and fruit tea, and fruit tea.
Jump out of the single tea function, in line with the principle of "color, aroma, taste and shape unity, root, stem, leaf, flower, fruit combination", to create a product system
combining traditional products and innovative products.

(Liu Nianyan, Research Fellow, Rural Economy Research Center, Ministry of Agriculture and Rural Affairs)

China Food News(Version 07, December 22, 2022)

(Responsible editor: Zhu Meiqiao)