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The epidemic has made many catering companies in the water in the past six months, but there are exceptions, as early as February this year, Huatian's Eryouju has achieved profitability, of which the revenue of the institutional catering business accounted for 30%.
As one of the three pillars of China's catering industry, group meals have received more attention
In addition to making the original dull institutional catering industry get rid of the inherent impression of "big pot rice", brand injection can also enable the canteen to obtain a series of new labels such as delicious, fashionable and healthy, so that the institutional meal can obtain quality improvement
In order to advocate the spirit of innovation, China's chief institutional catering management new media group meal, together with the Beijing Catering Industry Association, Jiangsu Catering Industry Association, Anhui Provincial Group Meal Distribution Industry Association, under the strategic cooperation of Xiyun Century brand, launched the "TOP Food Festival" 2020 annual group meal brand selection activity
On July 1, the online voting of the selection activity was officially launched
Spanning three generations of "old, middle and young", the excellent brand of Chinese group catering has sounded the "rallying call"
In this selection, the "2020 Annual Group Meal Brand TOP50" award set up by the brand list is used to commend excellent snack brands
Among the participating brands, there are both emerging brands that have been established for less than a year and have less than 10 stores, as well as super chain brands that have been deeply engaged in the catering industry for more than 10 years and have developed into super chain brands with 2,000 stores
In addition, cross-border operation has also become a magic weapon
Selection in the context of the epidemic: cross-border has become the norm, and the advantages of giants are obvious
In the list of enterprises, the "2020 Cross-border Innovation Excellent Social Catering Enterprise TOP10" competition is fierce, among them are both mr.
In addition, the competition of "TOP10 most brand innovative institutional catering enterprises in 2020" is mainly dominated
Of course, brand innovation is not the patent of catering enterprises, and some giant enterprises with Internet and supply chain backgrounds have also been shortlisted for the "2020 Annual Group Meal Brand Innovation Service Enterprise TOP10"
In addition to the giants, there is also Cloud Genesis, providing the introduction of catering brands and the construction of takeaway systems; There are Guangzhou black beans, which enhance the brand power of the institutional catering industry by providing management consulting and training services; There is also Pandora Catering, which provides small and micro catering incubation and store decoration design to create a brand visual image
Promote the upgrading of Chinese institutional catering brands to meet consumers' high-quality dining needs
The data shows that in the canteens of some universities and Internet companies, the ratio of snack stalls and "big guys" has reached 8:2
These excellent brands and enterprises not only have standardized products and operating processes, strict management systems and service standards, but also have unique cultural connotations
At present, this selection activity has entered the voting stage of netizens and will end at the end of this month
The final list results will be announced in August, when 100 high-quality snack brands, enterprises and personalities will be selected, and the majority of netizens and shortlisted brands and enterprises can participate in the voting by paying attention to the WeChat public account (ID: tuancanmou) to witness the whole process of "TOP Food Festival" 2020 annual group meal brand selection!