Brewing tea around the stove is popular all over the network, can it develop into a long-term project?

Brewing tea around the stove is the new social favorite of contemporary young people, three or five friends get together, around the fire, brew a pot of tea, next to roasted sweet potatoes, peanuts, chestnuts and oranges, etc.
, full of atmosphere, full of ritual, this way of drinking tea has gradually developed, especially among young people, has become a new meeting place
for contemporary young people.

Brewing tea around the stove has been particularly popular this winter, with more than 110,000 notes on Xiaohongshu and more than 3.
2 billion views on Douyin.

In Shanghai, Guangzhou, Chengdu and other cities, the popularity of cooking tea around the stove has risen
rapidly.
Taking Chengdu as an example, in the top 10 of Dianping's Chengdu Tea House Hot List, 8 teahouses have launched a set set of
tea around the stove.
Why does brewing tea around the stove make it fire?

First of all, there is a sense of
ritual.
In the cold winter, three or five friends sit around, roasting the fire and drinking tea, in the eyes of many people, this taste is no longer tea, but a sense of ritual in autumn and winter;

Second, it has social attributes
.
Like camping, making tea around the hearth is about socializing
.
For people who do not need to socialize, it is enough to drink tea bags at home; Conversely, for people with social needs, making tea around the stove can indeed provide a new way to socialize;

Third, it has the attribute
of Internet celebrity.
Because of the Internet celebrity attribute of "checking in and taking pictures for good films", brewing tea around the stove has attracted many Internet celebrities to check in, which has pushed up the popularity and driven more people to experience
.

Brewing tea around the stove can meet people's certain needs, but the repurchase rate will be relatively low
.
And when winter turns to spring, people's pursuit of the ritual of "hearth" will quickly decline
.

At present, for making tea around the stove, social needs and check-in needs exist, and the demand for clock-in is slightly greater
.
And when the demand for clock-in passes, it will eventually return to
socializing.
In that case, then the restaurant owner should think about whether your "+ hearth" is more attractive and more conducive to socialization in terms of environment and atmosphere than a teahouse? Moreover, this kind of product with a low repurchase rate should also be considered
how much contribution can be made to the bottom of the store.
In addition, there is a seasonal factor
in the hearth.
If you don't understand these problems and do it, you are not responsible
for your own money bag.

Brewing tea around the stove is a new way of tea drinking, and the current fit is still the tea house, the tea house itself is tea culture, and the main thing is social, so this grafting is also very fast
.
In the end, it should be the same that can stay and do it for a long time
.

The advent of making tea around the stove has attracted more young people to the tea house, even if they come just to take pictures, just to experience
.
This still has a positive effect on the dissemination of traditional tea culture, attracting most young people, so that contemporary tea culture is gradually passed down
.