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Industry insiders pointed out that food packaging is not just a container for products, but the best advertising platform for its own products, which is the key to promoting the interaction between brands and consumers
Pay attention to cultural inheritance and reflect whimsy
The illustration on the packaging of Helixi·Nanxian rice and shrimp takes the growth cycle of rice and shrimp in Nanxian as the creative concept, and reflects the theme of "fertile fields and shrimps, and rice is fragrant".
Shanwaishan has launched the interactive gift box "Zongzi of the Mountain", which takes the homonym of "the work of opening the mountain"
"RELOAD" (reload) is a functional sleep aid product specially designed for young people.
Industry insiders pointed out that beauty is irrespective of age, and anything related to appearance is easily sought after
Differentiation of packaging materials has also become a trend
In the future beverage packaging market, the unique advantages of low consumption of raw materials, low cost, and easy portability determine that beverage packaging must continue to innovate in technology in order to keep up with the pace of beverage development
Asahi Vipshop integrates the concepts of natural harmony, organic circulation, and direct expression into the packaging design of products
In order to express the concept of sustainable development, Changyu "Deng Long Ji" applied the degradable resin material to the mass-produced wine packaging by means of encapsulation
Today, green consumption is gradually approaching people's daily life
A Nielsen survey found that more than half of consumers will decide whether to try new products based on packaging
Food packaging needs "beauty crit", but the so-called high value does not mean stacking beautiful materials on the packaging, beauty needs creativity, and the story of food needs to be told in the form of beauty
(Comprehensive arrangement by Qu Yuening)
"China Food News" (08 edition on March 16, 2022)
(Editor-in-charge: Qu Yuening)
