Branded tea companies maintain their advantages and new tea drinks stand out

In the past "Double 11", brand tea companies have achieved good sales performance through e-commerce channels.

Leading tea companies occupy the sales advantage

This year's "Double 11" on Tmall continued last year's double-wave rhythm and lasted for 11 days.

It is understood that during the pre-sale period, Dayi has released the rhetoric of "impacting 7 consecutive championships", and the ending seems to have no suspense: Dayi defended the first place in the tea industry on Tmall and JD.

According to the data of Bama Tea Industry, Bama Tea Industry’s omni-channel sales exceeded 203 million yuan, a year-on-year increase of 69%

Yifutang Tea Industry ranked No.

In addition, among the non-listed tea companies, Huiliu Liuan Guapian category ranked first in online sales; Feng brand black tea online sales exceeded 12 million yuan, ranking first in the Yunnan black tea category for 6 consecutive years

Tea bags are popular with young people

In recent years, tea bags have been favored by the younger generation due to their advantages of being convenient and hygienic for brewing and drinking, and maintaining the flavor and active ingredients of the original tea to the greatest extent.

After sorting out, it is found that the CHALI tea in the list and the tea Yanyuese are the main tea bags that are convenient and delicious, and the blended teas made of flower and fruit tea, herbs and other raw materials are launched

According to CHALI's 2021 "Double 11" battle report, its online sales exceeded 100 million yuan, of which 8 million packets of peach oolong tea were sold

At the same time, Yifutang's tea bags are also very popular.

In addition, Nai Xue's tea, which was not on the list, also entered the top 2 of this year's Tmall "Double 11" hot-selling list due to the hot sales of tea gift boxes.

It is worth noting that, affected by the new crown pneumonia epidemic, more and more consumers pay attention to health preservation.

In terms of the number of sellers distributed by sub-industry, the number of substitute teas/herbs/fruits/reprocessed teas is the largest, followed by black tea, green tea, oolong tea, Pu'er tea, white tea, dark tea, yellow tea, tea powder/tea paste/tea Essence / tea liquid / tea honey and tangerine peel citrus tea,

In addition, in the top ten list, except Yifutang, which is a professional e-commerce company, the rest are traditional brand enterprises

At the same time, there are some notable phenomena.

(Comprehensive arrangement by Yuan Guofeng)

"China Food News" (version 07, November 18, 2021)

(Editor-in-charge: Yuan Guofeng)