Brand monopoly shocks pork market

Lead: "you buy pork no problem?" When clenbuterol and water injected meat make people worried about the safety of pork, Xiamen pork market, located in the southeast corner of Xiamen City, suddenly changed because of the "brand monopoly" launched by an enterprise, and quickly demonstrated a large-scale "heart to heart meat war" At present, the battle of reassuring meat not only has a strong impact on the original production and marketing pattern of Xiamen pork market, but also is causing a deep shock from pig breeding to safety management mode "Rest assured meat" brand highlights a huge business opportunity c2t April 21, a company named Yinxiang, after a long time of careful preparation, suddenly launched a "brand monopoly" mode of pork production and marketing in Xiamen While ensuring that the "Yinxiang assured meat" sold by Yinxiang company does not contain clenbuterol, water or dead pork, Yinxiang company also makes a commitment to a series of indicators such as microbial content, drug residue and heavy metal content of pork The insurance company carries out "quality insurance" and promises to compensate consumers if it fails to meet the commitment standard In response to this, in the exclusive stores of various agricultural markets, Yinxiang company implements the unified logo, the unified distribution of fresh meat, the unified dress of employees, and the health certificate Due to the unprecedented solemn commitment of Yinxiang company in pork safety, this action not only immediately aroused strong repercussions among the public, but also quickly triggered the chain reaction of Xiamen pork market: c2t Reporters in the city for many days in a number of agricultural markets tracking interviews found that hanging "Yinxiang rest assured meat" signs in front of the booth is crowded, and the individual pork stand in front of the cold "Yinxiang rest assured meat" will soon occupy more than half of the retail market share, even though the price per kilogram is about 1 yuan higher Some consumers made it clear that they would not buy "Yinxiang assured meat" Some citizens even came from far away to buy this brand of pork On the third day when "Yinxiang assured meat" was launched, the pork vendors in Xiamen pine and cypress agricultural trade market went out of business because of the sudden cold business The owners of several pork stalls told reporters that they could sell 1-2 pigs a day on average, but now it is hard to guarantee even one pig, "this bowl of rice is really hard to eat"; c2t "price war" followed In order to resist the impact, every time Yinxiang company enters into a market, other pork vendors immediately reduce the price jointly, and the "boycott price" of some markets is even reduced to 7.6 yuan per kilogram at one time Another tit for tat measure is that in several agricultural markets where "Yinxiang assured meat" entered, the originally decentralized and unrelated stalls hang "Xiamen food" in a few days The label of "pure and reassuring meat" of the meat joint factory of the product company Some agricultural markets in Xiamen have seen such a scene: on the one hand, there is "real reassurance meat" and on the other hand, "pure reassurance meat" Due to the unsatisfactory effect of the boycott, some farmers' markets in Xiamen began to see pork stalls suddenly "bought out" to block "Yinxiang assured meat" "War" also spread from the sales terminal to "upstream" It is understood that there is a daily demand of about 1600 pigs in Xiamen Island, which is slaughtered by the slaughterhouse of Xiamen's only food company, and then supplied by seven pork wholesale banks to more than 1000 retail stalls in the city However, due to the sudden joining of Yinxiang company and the sharp decrease of market retail, some pork wholesalers have taken the way of lowering the purchase price to transfer the pressure, and some small pig farms are facing more and more difficulties However, the price of pigs in the "affiliated" pig farm allied with Yinxiang company increased steadily, and the production of pigs showed a trend of polarization Li Xing, President of c2t Xiamen pig raising Association, said: "it's interesting that this kind of enterprise impacts a large market by one brand In the pork market, it is not clear whether the traditional wholesale and retail mode will be replaced by the mode of unified distribution and chain monopoly However, the current competition has been upgraded, and it is an indisputable fact that there will be a big change in the production and marketing pattern of pork market " The production and marketing war reflects two quality standards and guarantee modes C2t Xiamen's "peace of mind meat war" not only benefits consumers greatly, but also attracts high attention from all aspects Some experts and people in the industry think that the pork production and marketing war is a simple and normal market competition on the surface, which actually reflects the collision of the current two food safety standards and guarantee mechanisms The chief of Yinxiang company told the reporter that the biggest difference of "Yinxiang assured meat" is that the company has implemented strict safety guarantee from the production source to the sales terminal: according to the relevant national and local regulations, the company has formulated more strict internal standards, the company and some qualified pig farms have signed "fixed-point alliance" contracts, and the pig farms are in accordance with the company's regulations Standard, and carry out production under the supervision of the company, and the company guarantees the pig purchase price of the pig farm At the same time, monitor the whole process of pork quality in transportation, retail and other links Send the samples to the Provincial Center Inspection Institute regularly every month for the detection of various indicators of pollution-free pork Those who fail to meet the standards will not be allowed to sell According to Chen Jiaxiang, associate professor of Fujian agricultural and Forestry University, there are more than 300 physical and chemical, microbiological and bacteriological indicators that affect the quality of pigs and pork Among the "pollution-free pork" indexes issued by the Ministry of agriculture, there are 15 indexes, including pesticide residue, heavy metal residue and microorganism content, in addition to epidemic disease At present, the focus of market supervision and prevention is only not containing lean meat, not dead pork and so on Chen Jiaxiang said that in the current situation that designated slaughtering and inspection and quarantine are generally unable to be responsible for 15 indicators, Yinxiang company's launch of such a commitment is undoubtedly ahead of schedule and fully caters to the safety needs of consumers C2t standard is only one aspect of the problem Under the current production and marketing mode of decentralized breeding centralized slaughtering decentralized sales, the traditional pork safety guarantee mechanism and market management mode also have obvious weaknesses Zhang Shuxi, deputy director of the animal husbandry bureau of Xinluo District, Longyan City, said that the District Animal Husbandry Bureau is specifically responsible for the management of pig production and sales, but there are only more than 10 people, facing thousands of pig farms, large and small, which are "beyond management" Xiamen is a pork selling area There are more than 1000 registered pork selling stalls in the city, basically one stall and one "boss" Because the management is too scattered, and there are obvious disadvantages such as multi department management, mutual wrangling, and difficult to investigate the responsibility, the problem of "pork safety" has been progressing slowly Taking "lean meat essence" as an example, several pork wholesale banks in Xiamen have been detected "lean meat essence" more than three times since last year The common people have a strong response to this, and some experts and industry personages have also made severe accusations against the management malpractice of "multiple departments can not manage a pig"
C2T
Some experts on agricultural issues pointed out that compared with the safety management of pork market, the most important difference of "Yinxiang mode" is that it has turned the whole process from pig production to pork sales into a kind of strict and self-discipline enterprise behavior: according to the relevant requirements and regulations of the state and local governments, the enterprise has formulated more strict internal standards and comprehensively monitored pig production during the whole process from transportation to pork sales, the enterprise shall be fully responsible for the problems in each link In this way, the supervision of the functional departments of the government has become relatively simple As long as any link is found to have problems, the enterprises can be punished directly, and in serious cases, they can be withdrawn from the market Therefore, it is possible to establish a new safety guarantee mechanism of "enterprises are responsible for products, and the government supervises enterprises" in the pork market where quality and safety have always been a big problem C2t food safety calls for the transformation of government functions c2t Some agricultural experts believe that the "brand monopoly" mode of pork production and marketing in Xiamen market, which is dominated by leading enterprises, may provide useful enlightenment for solving the pork safety problems that have long plagued the government departments The government departments should establish a new mechanism as soon as possible to cultivate and guide leading enterprises to become the leading role in the treatment of "table pollution" C2t Chen Jiaxiang said that the launch of "Yinxiang trust meat" actually sent out a market signal that agricultural leading enterprises have begun to intervene in the business field, and thus formed a new mixed type of agricultural leading enterprises In Fujian Province, Yinxiang company, super group and Changfu group have adopted this new production mode and sales format The head of Yinxiang company said that the purchase price of pigs generally changes with the market situation at any time, but the sales price of pork market is generally relatively stable, so that enterprises can form a stable "community of interests" with related enterprises through the distribution and adjustment of interests in the industrial chain C2t, however, relevant experts believe that to ensure the healthy development of this "win-win" mode of agricultural enterprise benefits and food safety, it also puts forward higher requirements for the transformation of the functions of government departments: first, c2t should further increase the cultivation and guidance of fresh agricultural products brands At present, many famous brand agricultural products have appeared all over the country, but the brand cultivation of fresh agricultural products is still in its infancy Due to the large consumption of fresh agricultural products, brand consumption has great potential Relevant departments must pay attention to cultivate and guide the leading agricultural enterprises with strength and reputation to participate in this brand competition, so as to make the management of table pollution become the conscious action of enterprises C2t second, we should strive to promote the upgrading of agricultural product marketing formats According to relevant responsible comrades of Fujian Provincial Department of agriculture, major changes are taking place in the marketing formats of agricultural products in various regions A sign of brand consumption of agricultural products must be that more agricultural products enter supermarkets and chain stores In the process of Fujian Province's "transformation of agricultural products into supermarkets" (the traditional agricultural products market has been transformed into an agricultural products supermarket), ordinary people have responded well to this The government should play an active role in guiding and accelerating the upgrading of the agricultural product marketing The third is to establish and improve strict "access" and "exit" mechanisms The relevant departments shall focus on the formulation of standards and qualification certification, prevent the mass operation and extensive operation, and resolutely let unqualified or problematic enterprises withdraw from the market C2t review: there should be a new way to ensure food safety: Xinhua net, Beijing, June 16 (Xinhua viewpoint reporter, Wu Liang, Huang Quanquan) c2t The "peace of mind meat war" in Xiamen city shows us some hope to solve the problem of "table pollution" The brand pork of "Yinxiang" sends out a strong signal: with the deepening of the work of controlling "table pollution", some enterprises have seen the huge business opportunities and actively participated in it, and also advocated "brand consumption" for fresh agricultural products They organize production, transportation and sales through strict enterprise standards, and